Market Perspectives

Remote and hybrid work environments are prevailing in enterprises, regardless of size. The pandemic caused long-lasting disruption in traditional business operations, requiring organizations to rethink digital communication inside and outside the workplace. The expectation today is that a digital communications platform will meet the unique needs of an organization. Teams must be equipped with cloud-based technology that is easily accessible and enables business communication, such as chat with messaging and video meetings to occur with anyone, anywhere and at any time. A secure and reliable digital communications platform can enhance the quality of collaboration and the service offered to customers and to that point we have published a perspective. To that end, Zoho has created an integrated suite, Zoho Workplace, which provides a unified digital communications platform and tools in a unified experience.

Zoho is a cloud software-as-a-service (SaaS) company that offers a suite of business applications across various segments. Zoho Workplace is a unified application suite connects eight integrated applications to promote communication and collaboration remotely. Inbound and outbound discussion is facilitated through unified-communications-as-a-service (UCaaS) technology. Email, messaging and video meetings are all accessible in one place. Also included is Zoho Connect, which acts as a forum for users to communicate and engage in groups. Additionally, users can collaborate on projects through Connect’s office suite of applications. Documents, spreadsheets and presentations can be accessed from any location, a feature of the cloud service that is used to store and share files with the team. Workplace is accessible on mobile devices through one application, allowing for correspondence and teamwork to be done remotely. Zoho provides a digital communications platform and environment that enhance remote productivity. With an integrated suite, users can have seamless interaction in the all-in-one dashboard and digital operations can continue efficiently no matter where people are based.

Zoho Workplace provides a platform that is not only a unified and secure way to work internally but also externally with customers, partners and suppliers. Due to the variety of vendors engaged at any given time, organizations often struggle with inconsistent digital communication and information security. Utilizing a single platform consolidates communication tools, reducing costs from by eliminating multiple subscription services, increasing productivity and removing information silos.

It is crucial that organizations choose a platform that will allow interactions anytime, anywhere and in a medium that is simple to use. This will improve efficiency internally and improved for better communication with customers, suppliers and other external partners. Inefficient methods of communication between employees can trickle down and negatively impact customer experience. Ventana Research asserts that by 2024, two-thirds of organizations will determine unified communications is ineffective to support secured and seamless interactions across devices and people.

Zoho Workplace is a way to manage disorganized digital communications in an organization of any size. It includes a unified environment that allows collaboration from business applications that are integrated with each other. Internal users can collaborate within Workplace Dashboard by working in the office suite applications and corresponding with team members in one place. External users who do not use the organization’s domain can be granted limited access to certain applications and contacts. The permissions can be tailored to insure secured communications. The platform offers data encryption and two-factor authentication that secures information sent and received by users. Security is a requirement that organizations should evaluate to avoid large-scale information security issues.

Zoho offers other unified bundles with its CRM, finance, human resources, IT and marketing applications. These bundles, including Marketplace, can be integrated into its suite of applications and platform called Zoho One can eliminate the discrepancies that often arise when organizations use digital tools from a variety of technology providers across multiple departments. Digital communication is essential business and technology framework for Zoho Workplace, as it contributes to the context in the value the product provides to organizations that are looking to have a unified platform that allows for communication and collaboration through video meetings, messaging and productivity applications.

Digital communication is an essential technology for every organization and Zoho Workplace is a comprehensive offering that should be examined to achieve greater collaboration and communication across the workplace, whether people are working under the same roof or remotely. Organizations should consider the Zoho Workplace offering independently and as part of the larger Zoho portfolio of applications and tools for the enterprise. Digital communication can be streamlined with Zoho, and the technology is designed to provide the workforce readiness and business resilience that organizations deserve.