Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        We are happy to share some insights about Amazon Web Services drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Actian drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about SAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Teradata drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Microsoft drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about InterSystems drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about Oracle drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Read More

        Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

        Read More

        Topics: Cloud Computing, Data Management, Data, Digital Technology, data operations, Analytics & Data

        Data-driven product information management ensures that supply chain data is consistent, standardized and accessible across the organization. Many businesses, however, lack consistency and unification when managing data, with the greatest barrier being the ability to achieve a single version of the truth, according to our Data Governance Benchmark Research.

        Read More

        Topics: Data Governance, Data, Product Information Management, product experience management, product master data management

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

        Read More

        Topics: Cloud Computing, Data, Analytics & Data, operational data plaftforms

        Improving the quality of information is cited by organizations as the leading benefit of data preparation activities. Data quality efforts are focused on clean data, but increasingly, the importance of bad data is also recognized. To be more accurate, the original data as recorded by an organization’s various devices and systems is important. To fully perform data preparation, organizations must know what data exists – both good and bad.

        Read More

        Topics: Data Governance, Data Management, Data Preparation, Data, Data Pipeline

        Digital transformation efforts are widespread, with most organizations focusing on the innovative use of data. Business users demand real-time, integrated analytics deployed through a unified platform with built-in machine learning (ML) that delivers the highest level of performance at massive scale. While beneficial for its strategic insights, extensive data analysis conducted by line-of-business users across the organization brings challenges: operational inefficiencies, regulatory...

        Read More

        Topics: Data Governance, Data Integration, Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        Industry challenges from demand, to supply chain latency, to fulfillment have created significant impediments for retailers, vendors, suppliers and customers across the globe, without a clear end in sight. Organizations that use digital technology to access information that informs actions — or reactions — to situations that arise unexpectedly demonstrate better digital readiness. The use of cloud-based systems that provide unified access to data and analytics offer the agility to better...

        Read More

        Topics: Cloud Computing, Data, Analytics & Data

        Data platforms are designed to manage and analyze big data, enabling organizations to leverage their data to operate with greater efficiency across on-premises, hybrid and multi-cloud environments. Our Analytics and Data Benchmark Research finds that while 58% are using big data in their analytics processes, less than one quarter (23%) are satisfied with their technology’s support for big data. Looking at the statistics, it is safe to say that organizations have been slow to adopt modern...

        Read More

        Topics: Data Governance, Data Integration, Data, data lakes, Streaming Data, data operations, data platforms

        With more and more data available to analyze, organizations are realizing the value that sophisticated analyses using artificial intelligence and machine learning (AI/ML) can provide. The benefits of these analyses are significant: our Dynamic Insights research on machine learning finds that organizations most often benefit through competitive advantage, but also improved customer experiences, increased sales, the ability to respond quickly to opportunities in the market, and lower costs....

        Read More

        Topics: business intelligence, Analytics, Data Governance, Data Integration, Data, Business, Digital Technology, AI & Machine Learning
        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All