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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Market Perspectives

        We are happy to share some insights about Oracle drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: embedded analytics, Analytics, Analytics & Data, analytic data platforms, Augmented Analytics, Collaborative Analytics, Mobile Analytics

        We are happy to share some insights about IBM drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: embedded analytics, Analytics, Analytics & Data, analytic data platforms, Augmented Analytics, Collaborative Analytics, Mobile Analytics

        We are happy to share some insights about SAP drawn from our latest market research, Ventana Research Buyers Guide: Analytics and Data, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: embedded analytics, Analytics, Analytics & Data, analytic data platforms, Augmented Analytics, Collaborative Analytics, Mobile Analytics

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

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        Topics: business intelligence, Analytics, Digital Technology, natural language processing, AI & Machine Learning, Analytics & Data

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

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        Topics: Analytics, Digital Technology, digital business

        The topic of artificial intelligence using machine learning (AI/ML) used to conjure up images of PhDs in white lab coats using massive computers to solve arcane problems, but today’s technology is packaged to be used effectively by those not trained in data science to address daily chores more efficiently. AI will be valuable to finance departments in five general areas: forecasting and planning, analytics, task supervision, recommendations and automated commentary. Although the payoff from...

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        Topics: Office of Finance, Analytics, Business Planning, ERP and Continuous Accounting, AI & Machine Learning, digital finance

        The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

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        Topics: Analytics, Digital Technology, digital business

        The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. These leaders and pioneers have contributed to their organization’s success and championed improvements across people,...

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        Topics: Analytics, Digital Technology, digital business

        Data is moving to the cloud. And as cloud applications are adopted, it means that many critical sources of data for analytics now, or soon will, live in the cloud. In fact, nearly nine in 10 participants in our research (89%) reported that they plan to use cloud-based analytics deployments, and the overwhelming majority of organizations (86%) expect that most of their data will eventually be in the cloud. But, as organizations look to embed analytics and reporting into their applications, they...

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        Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, Streaming Analytics, AI & Machine Learning

        With the increasing exodus from on-premises solutions, organizations are migrating towards cloud computing for data analytics. Cloud computing supports rapid growth, collaborative analysis and real-time insights without requiring large capital investments in IT infrastructure. A cloud-based approach to analytics can help organizations be more agile and responsive to opportunities in the market.

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        Topics: cloud analytics, Analytics, Business Intelligence, AI & Machine Learning

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT that optimizes organizational resilience and workforce readiness.

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        Topics: business intelligence, Analytics, Digital Technology, Digital Innovation Awards, Analytics & Data

        Historically, it’s been difficult to convince chief financial officers to invest in technology that makes it easier to spend money. That’s probably because before digital technologies, the natural impediments to spending stood as crude but effective strategies for fiscal control. Today, however, not using technology to streamline corporate spend actually increases costs and decreases control. The right software can increase efficiency and visibility into how money is spent, provide...

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        Topics: Office of Finance, Analytics, Business Intelligence, Business Planning, Financial Performance Management, Process Mining, Streaming Analytics, AI & Machine Learning

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

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        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business applications or technology that contribute significantly to improved efficiency, productivity and the performance of their organization. This prestigious award recognizes leaders and pioneers who have contributed to their organization’s success and championed...

        Read More

        Topics: Performance Management, Sales, Customer Experience, Human Capital Management, Marketing, Marketing Performance Management, Office of Finance, Voice of the Customer, Continuous Planning, Business Continuity, Learning Management, Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Talent Management, Workforce Management, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Total Compensation Management, Continuous Payroll, Field Service, Process Mining, Streaming Analytics, Conversational Marketing, Digital Experience Platform, AI & Machine Learning, Experience Management, Digital Communications, Analytics & Data

        A digital finance and accounting organization is one that uses software to enhance efficiency by eliminating manual operations and automating workflows, improving financial data quality. This is especially relevant to small to midsize organizations that need to minimize administrative overhead yet still have financial controls and operational visibility to achieve and sustain profitable growth. A continuous accounting approach can streamline tasks and processes, reducing time spent on...

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        Topics: Office of Finance, Analytics, Digital Technology, AI & Machine Learning, digital finance

        With more and more data available to analyze, organizations are realizing the value that sophisticated analyses using artificial intelligence and machine learning (AI/ML) can provide. The benefits of these analyses are significant: our Dynamic Insights research on machine learning finds that organizations most often benefit through competitive advantage, but also improved customer experiences, increased sales, the ability to respond quickly to opportunities in the market, and lower costs....

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        Topics: business intelligence, Analytics, Data Governance, Data Integration, Data, Business, Digital Technology, AI & Machine Learning

        Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes. Assessing vendors and utilizing technology for optimization and innovation is the foundation for digital transformation, and our chief research officer asserts that by 2025, over one-half of organizations will determine that the chaos of digital technology usage requires a rationalization of vendors to ensure...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, digital business, Office of Sales

        The artificial intelligence industry is unique in that it has evolved to the point of making dramatic impacts across other markets. AI is used to help businesses scale, improve customer experiences, decrease waste and streamline cumbersome tasks. Ventana Research sees the need for AI innovation for the future of technology and the many other industries it influences, but making such tools available to everyone at fairly low costs can be difficult. It is no surprise that nearly two-thirds (62%)...

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        Topics: Analytics, Cloud Computing, Digital Technology, natural language processing, AI & Machine Learning
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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