2023 Vendor and Product Assessment
Product Experience Management
Products and services are the foundation of every organization, regardless of its industry or size. In a black-swan event, demand for a product may spike or dip, so in these situations it is of the essence that products get the attention they deserve as they are marketed, sold, serviced and enhanced with innovations. In challenging times, a “customer-first” mentality tends to take hold. This is not unreasonable, but in a rush to satisfy customers, business leaders too often forget that the product experience is key to satisfying customers and buyers.
An organization’s agility and ability to invest adequate time and resources into products determines its sustainability, operational effectiveness and overall business health. Effective product experience and technology investments in product experience management enable communication with customers and buyers to be impactful and interactive.