Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        << Back to Blog Index

        Planful is a Vendor of Merit in the 2022 Business Planning Value Index

        Ventana Research is sharing insights about Planful, drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. The 2022 Ventana Research Value Index: Business Planning is a distillation of a year of market and product research efforts.

        In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for business planning. We evaluated Planful and 13 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Total Cost of Ownership/Return on Investment and Vendor Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our expertise and research.

        Planful provides applications for planning and consolidation to help finance and business be more effective in managing performance. Its cloud-based Continuous Planning platform enables a high participation, collaborative and action-oriented approach to planning built on frequent, short planning sprints to enhance accuracy. We note that, regardless of its ranking, Planful offers a product that advances the accuracy and effectiveness of planning.

        Planful was categorized as a Vendor of Merit, ranking 12th overall in this Value Index evaluation. It ranked 13th in Product Experience, where it performed best in Manageability. It ranked 10th in Customer Experience, TCO/ROI and Validation. Planful’s overall performance was impacted by its lower ranking in Adaptability, Capability and Reliability, which represent 50% of the weighting in the overall Value Index.

        Planful could perform better in Reliability, where it ranked 13th, in the area of performance and scalability for more depth in its metrics to support planning. In Adaptability, where it ranked 12th, Planful could examine its depth in customization for specific needs in planning, and its business and data integration support. The change in ownership several years ago has accelerated Planful’s investment into its products for advanced planning and analytical technology to enhance its overall capabilities. This assessment was based on Planful’s Continuous Planning platform, available in September of 2021.

        As a result of the rapidly changing business landscape since 2020, and the need to quickly – and intelligently – change business plans and budgets to be agile and build resiliency, many organizations have decided to adopt dedicated software to support a planning approach that offers speed and flexibility. Transforming how organizations plan and budget has become a top-of-mind issue for chief financial officers and CEOs. Our Value Index can help organizations make better informed decisions on software that is best suited to business needs.

        This research-based index is the most comprehensive assessment of the value of business planning software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here, and included vendors that wish to learn more can click here. Read the report here.

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All