Market Perspectives

NICE is Exemplary in the Agent Management Value Index

Posted by Ventana Research on Feb 1, 2022 5:00:00 AM

Ventana Research is happy to share some insights about NICE, drawn from our latest Ventana Research Value Index: Agent Management, which assesses how well vendors’ offerings meet buyers’ requirements. Ventana Research defines agent management as a set of tools that incorporate a core of traditional workforce management and quality management software, with the addition of recent components like intelligent virtual assistants, agent-assistance or guidance driven by artificial intelligence, and automation via workflows that streamline processes and provide connections to back-office functions. Agent management suites often include knowledge management, desktop integrations, gamification, and customer collaboration tools like co-browsing and bot-assisted chat.

VR_VI_AM_Logo (2)In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for agent management. We evaluated NICE and 17 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Total Cost of Ownership/Return on Investment and Vendor Validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on agent management.

Ventana_Research_Value_Index_Agent_Management_2021_NICENICE was a specialist in agent management and performance optimization tools for decades prior to its 2016 purchase of inContact, which provided a platform for contact centers. NICE was categorized as an Exemplary Vendor, ranking first overall in this Value Index evaluation. It ranked first in Product Experience, where it was designated as a Value Index Leader in Adaptability, Capability, Manageability, Usability and Reliability. It ranked first in Customer Experience, and was a Value Index Leader in TCO/ROI and Validation. It’s top placement as a Value Index Leader in all seven categories contributed to it being ranked first overall. The Usability and Validation categories, where it ranked second in this evaluation, could be examined for significantly small areas of improvement.

NICE could further its efforts in Capability — where it ranked first — in the area of integration with commerce platforms and human capital management/recruiting tools, and in providing video coaching tools. In Usability, it could examine the platform’s ability to adapt to users with different competence levels. This assessment was based on NICE’s products for agent management that were available as of November 1, 2021.

The Value Index methodology is designed to provide potential buyers with a balanced look at vendors and products, rooted in an understanding of business drivers and needs. Buyers should consider reviewing their own processes to discern whether they are using a broad enough framework in their own request for information/request for proposal explorations, one that includes the qualities in all seven of Ventana Research’s evaluation categories that are designed to provide the best possible product and customer experience. The decisions that go into deploying an agent management toolkit cross multiple departmental and functional boundaries. The tools themselves are becoming more complex and connected to other parts of the technology stack. That suggests a need for buyers to examine more than just the features and functionality vendors put forward.

On the vendor side of the equation, we are seeing evidence that the provision of agent management systems can be a strong differentiator for vendors that articulate the use cases for extended agent management in terms of benefits. The challenge is to draw clear lines between the core tools used for basic contact center operations and the extended tools that have more nuanced value propositions lying outside the center itself.

This research-based index is the most comprehensive assessment of the value of agent management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, subscription management, agent management

Ventana Research

Written by Ventana Research

Ventana Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.