An Executive Perspective

A portfolio of industry changes are happening to meet the customer demand and needs from applications to adopting customer engagement hubs — to support any range of customer engagement. The adoption of cloud-based systems will continue to accelerate as vendors produce more cloud-ready systems and organizations overcome their concerns about security, integration and performance. That said, many organizations continue to struggle to become more customer-focused to provide the best possible experience. To accomplish such requires insight on your customers that can provide a comprehensive view on your interactions across the customer journey.