The Age of Communication Platforms

A New Era of Digitally Secure and Open Technology

Demand is growing for a new generation of modern communication technology for the enterprise. Individuals within organizations have the need to connect and collaborate with others at any time for any purpose, and while this need is present under normal business conditions, it is further heightened during abnormal conditions when maintaining business continuity becomes critical. But instead of featuring comprehensive technology, the current state of digital communication within organizations is marked by splintered collections of email, messaging and conferencing tools that are neither connected to each other nor used consistently across the organization. 

Modernizing communication technology within the organization will improve the overall employee and customer experiences by reducing friction and enabling richer, more reliable communication experiences across all business functions. Deploying a next-generation communication platform provides operational efficiency and security while building resiliency into the organization’s digital communication, preparing the organization to maintain business continuity and responsiveness during challenging periods and enabling overall digital transformation initiatives to reach their full potential. 

Listen to this podcast to hear about the challenges inherent in today’s communication technology landscape, a vision for what is possible within the enterprise and technology selection criteria to move your organization forward.

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About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.