Location Intelligence for the Agile Sales Organization

Today’s sales organizations are faced with many challenges when it comes to realizing the full potential of assigned territories and account locations. Simultaneously, organizations need to be agile in order to support their sales leadership and operations, to maximize engaging assigned accounts across geographic locations to deliver sales and revenue performance.

During this one-hour live webinar, attendees will hear real sales stories from the frontline on how businesses are using location intelligence to navigate today’s rapidly shifting economic landscape.

Moderated by Mark Smith, CEO and Chief Research Officer at Ventana Research and Chandra Patel, Director of Product Marketing of Salesforce Maps at Salesforce.com with Ross Nibur, Director of Operations at Toast and T.J. Westerhaus, Global Electrochlorination Business Development Director at De Nora Water Technologies.

Key takeaways from this webinar include:

  • Lessons learned from the frontline of sales;
  • Best practices on applying Salesforce Maps in sales organizations;
  • How to apply location intelligence for sales agility;
  • Guidance on how to get started.

View the replay now!

This webinar is sponsored by:

Salesforce Maps Logo

About the Speakers


Mark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.


Chandra Patel

Director of Product Marketing
Salesforce Maps

Chandra is a Director of Product Marketing with Salesforce Maps and brings over 15 years of strategy, product and marketing experience to her role at Salesforce. She focuses on turning strategies into meaningful results and has firsthand experience in helping sales teams make the most of their territories.

Before joining Salesforce, she worked as a marketing leader for various sales and marketing technology start-ups including Engagio, Helium and C9. Prior to her start-up career, she held leadership roles in innovation and product strategy for Wells Fargo's Digital Channels Group and in management consulting for Arthur D. Little.

She also has a BS from M.I.T and an MBA from the University of Michigan.


T.J. Westerhaus

Global Electrochlorination Business Development Manager
De Nora Water Technologies

T.J. is an executive sales leader who enjoys coaching sales team members to beat their quota and has a passion for providing value to customers that exceed expectations. In 2019, T.J. joined De Nora Water Technologies as the Global Business Development Manager for the Electrochlorination Business Unit. His challenge is to grow the business through innovative strategies and deploy new products into previously untapped markets. During his career, T.J. has implemented CRM systems and the procedures required to manage the sales process and forecast revenue accurately. His customers would describe him as persistent and passionate about helping them solve problems and increase the value of their business.


Ross Nibur

Director of Operations

Ross lives at the intersection of operations, go-to-market strategy and technology. Solving the puzzles of scaling businesses and empowering front-line players are his true passions. As a Salesforce customer and Trailblazer, he’s been a panelist and speaker at Dreamforce, commenting on the impact technology has on Sales Leadership and speaking on Revenue Operations.