Supercharging the field with context and intelligence

It is always the right time for maximizing the potential of your organization’s sales and service locations and territories. But now more than ever, there is a heightened sense of pressure to perform in the face of market volatility and black swan events that create internal challenges and uncertainty regarding travel to and from locations related to employees and customers. Simultaneously, reaching customers require intelligent approaches to effectively sell and service at any time, in any location. The time has come for change.

Join Mark Smith, CEO and Chief Research Officer of Ventana Research and Chandra Patel, Director of Product Marketing at Salesforce Maps as they cover critical insights and share approaches to increasing the power of your sales and service teams.

This 30-minute webinar will address key questions, including:

  • How can your organization optimize sales and services with intelligent location technology?
  • Why is rapid response and resiliency needed for every workforce?
  • Where can technology enhance visibility into location and territories?
  • What can your organization do to plan and realign territories?
  • When should you guide your workforce to shift scheduled work?

This webinar is sponsored by:

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About the Speakers


Mark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.


Chandra Patel

Director of Product Marketing
Salesforce Maps

Chandra is a Director of Product Marketing with Salesforce Maps and brings over 15 years of strategy, product and marketing experience to her role at Salesforce. She focuses on turning strategies into meaningful results and has firsthand experience in helping sales teams make the most of their territories.

Before joining Salesforce, she worked as a marketing leader for various sales and marketing technology start-ups including Engagio, Helium and C9. Prior to her start-up career, she held leadership roles in innovation and product strategy for Wells Fargo's Digital Channels Group and in management consulting for Arthur D. Little.

She also has a BS from M.I.T and an MBA from the University of Michigan.