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        Zebra is Provider of Merit in Workforce Management Basics Buyers Guide

        We are happy to share some insights about Zebra drawn from our latest market research, Ventana Research Buyers Guide: Workforce Management, which assesses how well providers’ offerings meet buyers’ requirements.  

        We recently published two Ventana Research Workforce Management Buyers Guides, an assessment of technology providers and products that provide individual and combined VR_BG_WFMBasics_Logo_2024human capital management and workforce management platform support. At Ventana Research, we continue to believe that, for most use-cases, there is a clear choice for workforce management platforms for any use in your enterprise. We developed two technology assessments and buyers guides to focus on Basics and Suite platforms. 

        In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and provider selection process for workforce management basics and suites. We evaluated Zebra in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the provider (TCO/ROI and provider validation).  

        In the Workforce Management Basics Buyers Guide, our analysis classified Zebra as a provider of Merit, receiving an overall grade of B++ with a 79.2% performance. Zebra’s bestVentana_Research_BG_WFMBasics_Zebra_2024 grouped results came in Product Experience at 81.7% performance and an A- grade due in part to its A in Capability. In Customer Experience, Zebra received a B grade with a 65.1% performance due to its 71.1% performance in Validation. 

        Zebra’s A- grade in Product Experience was impacted by its C++ in Adaptability, where it could provide limited out of-the-box linking mechanisms to common personal productivity software. Customer Experience was impacted by its B- grade in TCO/ROI, where it could provide description and documentation to assist buyers in calculating TCO. 

        Zebra performed best in Product Experience with an A- grade, notably receiving an A in Capability due to its ability to automatically generate schedules based on algorithms, and supports setting configurable work-time and pay rules. Zebra performed well in Customer Experience with B grade, supported by a B+ in Validation due to its coherent set of actions and activities that support a quality Customer Experience. 

        Zebra did not meet the inclusion criteria for the Workforce Management Suites Buyers Guide and thus was not included. 

        This assessment was based on Zebra Workcloud Workforce Optimization Suite, v. SaaS, released March 2023. 

        This research-based guide is the most comprehensive assessment of the value of workforce management software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included software providers that wish to learn more can click here. Click below to read the individual executive summaries: 

        Workforce Management Basics 

        Workforce Management Suites 

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        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.


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        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to

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