Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing

        Market Perspectives

        << Back to Blog Index

        Clarios Earns 2022 Digital Leadership Award in CX with PhaseZero

        The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s success and championed improvements across people, processes, information and technology.

        VR_15th_Annual_Digital_Leadership_Award_Winner (2)-1Ventana Research has awarded Chad Steighner at Clarios its prestigious 2022 Digital Leadership Award in Customer Experience for using PhaseZero to elevate the customer experience. This award recognizes the individual, organization and technologies that best exemplify leadership in applications that support engagement with customers. All award finalists in the Customer Experience expertise area were considered for this prestigious award.

        Providing a satisfactory customer experience continues to be a top priority, but increasingly cannot be realized with outdated customer relationship management platforms and existing processes and technology. Current tools used to manage marketing, sales and customer service activities are focused on internal efficiencies and do not deliver the experience expected by customers along their entire journey of engagement with an organization. New digital technologies are changing how customer agents are managed and how they execute their tasks, enabling simpler yet more effective interactions with contact centers and placing more intelligence in customer experience processes. These new technologies make it possible to more effectively understand the complete voice of the customer, renovate digital commerce systems and enable a more effective digital subscription model.

        Ventana Research selected Clarios for the 15th Annual Digital Leadership Award in Customer Experience for its commitment to advancing digital commerce and engagement with its customers. Clarios creates the most advanced battery technologies for virtually every type of vehicle. As a global leader in energy storage solutions, Clarios powers 1 in 3 of the world's vehicles. Its goal in this initiative was to minimize risk for cybersecurity, data privacy and regulatory compliance by moving from legacy websites to a secure and compliant global infrastructure. The company wanted to ensure the ability to respond quickly to market changes, competition and customer needs; improve speed to market; and gain insight to supply chain challenges. Additionally, Clarios wanted to achieve economies of scale while reducing legacy systems.

        Clarios selected PhaseZero to elevate the customer experience. is a cloud-based business-to-business and business-to-consumer digital commerce provider offering multi-cloud, multi-instance, multi-tenant and open standards-based microservices technology platforms. PhaseZero provides a single platform to enable unified customer experiences across the various regions while leveraging a global knowledge base containing product catalogs from multiple lines of business and industries. Customers can search, find, identify and order parts from multiple businesses via one global site. Using a single platform versus point solutions, Clarios can better manage compliance, cybersecurity and data privacy across all global markets.

        Clarios and Chad Steighner were selected for this award for elevating customer experiences as a global strategy with regional adaptations. The process began by identifying best practices from each of Clarios' four regions and migrating to a single digital infrastructure. Using PhaseZero's turnkey solution for shared services and cloud operations, Clarios has lowered its total cost of operations and upgraded technology currency with continuous innovation while lowering its technology and security risk globally. PhaseZero enables organizations to gain maximum return from digital commerce and customer engagement.

        Elevating customer experiences requires going beyond transformation and working towards innovation. Organizations looking to increase the value of business and technology investments across people and processes should consider how customer experience can optimize its digital potential. If you have not examined how PhaseZero can help your organization, it is well worth your time. Congratulations, Chad Steighner at Clarios, for your leadership.

        Ventana Research offers research-based guidance to help organizations adapt to the new generation of customer experience processes and systems and achieve the highest possible levels of satisfaction. Change is required to maintain competitiveness and to enable business resilience and customer readiness to achieve the outcomes your organization deserves. 

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.


        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all

        Market Perspectives Archive

        See All