Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Enterprises can achieve significant innovation through the deployment and use of digital technology. Technologies such as business continuity, cloud computing, DevOps platforms, digital security, edge computing, intelligent automation, internet of things, ITOps, ITSM and observability can improve both efficiency and effectiveness for the business and its IT operations. Embracing emerging technology is a necessity in today’s competitive market environment to enable the workforce and customers to engage effectively and to elevate the potential return on the organization’s assets.
ISG Software Research offers research-based guidance on embracing digital technology to increase the effectiveness of the workforce and engagement of customers. Change is required to maintain competitiveness and to achieve performance goals throughout the organization. Ventana Research can help.
Director of Research
Digital Technology
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Multi-cloud, hybrid and sovereign cloud services must offer better visibility, accessibility to support enterprise innovation, growth of data applications.
Ventana Research offers market observations and overall results from the Cloud Platforms Buyers Guides for digital technology software products.
The convergence of AI’s transformative potential and the growing sophistication of threat actors demands a proactive approach to safeguarding AI systems.
ServiceNow diversifies beyond IT services to offer workflow optimization to enterprise teams with an AI-driven platform offering automation, integration.
Decomplexification encompasses IT activities to simplify the technology stack while enhancing efficiency, security and collaboration within an enterprise.
Enterprises are increasingly recognizing the need to streamline operations for efficiency, agility and innovation, leading to new “Ops” initiatives.
Evaluate business and technology needs when considering how to integrate CTEM tools to predict, detect and respond to cyber threats effectively.
Cybersecurity with real-time detection: CTEM continuously monitors for cyber threats and automatically responds to security events to minimize disruption.
Enterprise cloud computing is not just about being tech-forward: it helps achieve business outcomes, most effective when aligned with business objectives.
The 2024 Digital Technology Market Agenda will help leaders define digital transformation and modernization plans and identify key investments for effective IT operation.
Don’t let AI hallucinations distort enterprise reality; take steps to train and maintain AI models to ensure accurate, ethical and reliable results.
Bank of America earned the 2023 Digital Technology Digital Leadership Award for its use of Alteryx to streamline data flows through automation.
With intelligent automation widely available for use in nearly all enterprise activities, clarity on business goals is key to strategic implementation.
Intelligent automation is paving the way for a future where machines can learn, adapt and act in increasingly intelligent ways that benefit enterprises.
Contact centers generate an enormous amount of data in the course of handling customer interactions.
Data-driven organizations stand to gain a competitive advantage when they increase the speed and scale of how data is accessed and processed.
ServiceNow’s workflow automation helps digitize and automate siloed processes within an organization to create optimal experiences for the workforce.
Artificial intelligence plays a key role in advancing new forms of automation to manage increasingly complex and diverse tasks for enhanced efficiency.
Organizations can employ intelligent automation to unlock the full potential of technology and achieve business goals.
Cybersecurity threats are more prevalent and dangerous than ever, and breaches can have huge financial and mission-oriented implications when they occur.
Hybrid and multi-cloud computing helps organizations optimize the IT infrastructure necessary for digital transformation and modernization efforts.
Generate creative content that drives innovation and performance, improve collaboration and enhance customer engagement using generative AI.
Digital modernization focuses on maximizing the efficiency of existing software investments and resources to improve productivity, agility and flexibility.
Analyst Jeff Orr takes the helm of the CIO and technology leader practice, sharing research and advice to help organizations modernize digital systems.
Kognitos’ use of generative AI and natural language within automation platforms earned Ventana Research’s 2023 Digital Technology Innovation Award.
OpenAI’s seismic evolution of generative AI enabled a new generation of conversational computing, earning it Ventana Research’s 2023 Overall Digital Innovation Award.
Generative AI responds to natural language queries and instructions to create content and models with artificial intelligence and machine learning.
Organizations are expanding use cases for observability, including mitigating the risk of business disruptions and enhancing customer experiences.
The 2023 Digital Technology Market Agenda will help leaders define business continuity plans and identify key investments for effective virtual operation.
Insights from Ventana Research’s 2023 Market Agenda highlight technology investments to improve agility and competitiveness through digital effectiveness.
Organizations must end the one-size-fits-all approach to business apps and focus on personalized user experiences for both their workforce and customers.
Security and compliance features of today’s cloud providers rival the strongest on-premises approaches, paving the way for a safe, secure move to the cloud.
Suresh Babu Jaganathan at Roche earned the 2022 Digital Leadership Award in Digital Technology by using Solace for event streaming and management.
Cloud computing provides strong support for business continuity during regular and virtual operations, additional tools help defend against disruption.
In my first perspective on cloud computing realities, I covered some of the cost considerations associated with cloud computing and how the cloud costing model may be different enough from on-premises models that some organizations are taken by surpr
Organizations need a broad range of analytics to make data-driven business decisions that give them a competitive advantage. But in the face of data complexity challenges, it can be a struggle to make sense of what’s actually going on across the busi
The migration to cloud is obvious. Organizations are adopting cloud computing for all variety of applications and use cases. Managed cloud services, commonly referred to as software as a service (SaaS), offer many benefits to organizations including
In this webinar, David Menninger, SVP and Research Director of Analytics and Data Research at Ventana Research, will share his insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.
In many cases traditional data warehouses and analytics are so disconnected from the business applications that it is difficult to use them to make well-informed decisions.
Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage
Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT pl
This we already know: Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud.
The anticipated benefits of cloud computing have encouraged organizations to accelerate adoption of cloud-based applications and services. Data and analytics are no exception, especially as more and more of an organization’s data resides in the cloud
Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult.
The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate.
The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source
For too long, data governance has been about preventing people from doing things with data. Yes, restrictions and controls over data are absolutely necessary and should be part of every organization’s information architecture.
Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,
Demand is growing for a new generation of modern communication technology for the enterprise. Individuals within organizations have the need to connect and collaborate with others at any time for any purpose, and while this need is present under norm
Organizations today increasingly are choosing to store their data and perform their analyses in the cloud. Our research finds that almost one-half (49%) of organizations are already using cloud-based analytics systems, and data is being migrated to t
For many organizations, analytics processes are riddled with roadblocks. There are many valid reasons why these roadblocks existed in the past, and they were often based on technical limitations.
Collectively, we are amid a transition from data at rest to data in motion. Large volumes of data are streaming into organizations from all sides and with increasing frequency, forcing organizations to rethink how they process data.
As data volumes and data velocities increase, more and more decisions involving that data are being made using artificial intelligence and machine learning (AI and ML) technologies. However, operationalizing AI and ML models requires a dynamic, moder
Analytics are critical to the efficient and effective operation of most modern organizations; to that end, trusted analytics require trusted data.
Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage.
The use of artificial intelligence (AI) that harnesses machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide software companies an
Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or servi
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our
In today’s dynamic business environment, organizations cannot fly blindly and expect to succeed. There is a trove of internal and externally sourced data available to organizations that can and should be used to improve decision-making.
Robotic Process Automation (RPA) has evolved considerably beyond its original purpose of automating routine tasks to become a core technology for the intelligent automation of all parts of an organization.
A new generation of digital technologies is extending human capital management (HCM) systems, making them simpler and more productive than ever before.
Futurists and software vendors have been pointing to a day when artificial intelligence (AI) using machine learning (ML) will perform miracles such as providing life-saving diagnoses and recommending treatments for even rare diseases in seconds.
Operations are continuous in most organizations today and so too is the data these operations generate.
Robotic Process Automation (RPA) is a core digital technology for increasing productivity and efficiency, speeding the completion of work, and increasing its quality and controllability.
Adoption of cloud and edge computing infrastructure has brought many benefits to organizations of all sizes. It has improved business agility by reducing the need for upfront purchasing, configuration and deployment of infrastructure, and reduced the
While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations.
Organizations face increasing competition and compressed time frames that require intelligent use of all available data.
For a variety of reasons, organizations are moving their workloads to the cloud. Our research shows that one-third of organizations have their primary data lake platforms in the cloud and most organizations (86%) expect the majority of their data to
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our
Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences.
External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners.
To gain the full benefit of the insights analytics can deliver, organizations need to embrace a new approach, one that will make the analytics not only useful but meaningful to each individual whose work can benefit from them.
Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself.
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our
I’m proud to share Ventana Research’s 2022 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility
With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or
The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application
The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application
Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes.
I am very happy to announce that I have joined Ventana Research to help lead the expertise area of Digital Technology, including Analytics and Data, Cloud Computing, Artificial Intelligence and Machine Learning, the Internet of Things, Robotic Automa
Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years.
The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our
We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
With the announcement of Ventana Research market agenda, a new expertise in Digital Business has been launched, I will outline the areas of focus that provide insights to organizations that can be used to optimize technology, increase agility and org
I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility
Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with
Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself. And the reality for today’s virtual, dispersed workforces is that video is a must-have for all digital communicat
The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations.
Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing,
Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more relia
The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and per
Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana
The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the
Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage. AI/ML enables organizations to make sense of the increasingly large volumes of complex informatio
Modernizing communication technology within the organization will improve the overall employee and customer experiences by reducing friction and enabling richer, more reliable communication experiences across all business functions. Deploying a next-
At Ventana Research we’re familiar with the need for digital transformation as we have been researching and providing education on this topic for almost two decades.
The imperative to infuse digital technology into your organization is not new, but it’s more essential than ever that organizations embrace digital transformation and business continuity to improve processes.
Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes.
As data volumes and velocities increase, more and more decisions are being made using AI and ML. However, the process of operationalizing AI and ML models requires a dynamic data architecture that can constantly be training new models while simultane
ISG Software Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.
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We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.