The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations. The demand for engaging and retaining customers continues to place pressure on organizations to be digitally effective in their communications, and video is a key part of this effectiveness. Using embedded video is now not just possible, but essential for organizations seeking to provide the experiences expected by the market.
The Modernization of Video Communications
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About the Author
CEO and Chief Research Officer
Mark Smith, is the CEO and chief research officer of Ventana Research and drives the company’s global research agenda. Mark is an expert in enterprise software and business technology innovations including the business areas of customer experience, sales and marketing. Mark covers the digital technology innovation areas of artificial intelligence, business analytics, big data, bots and natural language processing, collaboration, Internet of Things, mobile technology and wearable computing.