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        Digital Technology

        Our Expertise

        Enterprises can achieve significant innovation through the deployment and use of digital technology. Technologies such as business continuity, cloud computing, DevOps platforms, digital security, edge computing, intelligent automation, internet of things, ITOps, ITSM and observability can improve both efficiency and effectiveness for the business and its IT operations. Embracing emerging technology is a necessity in today’s competitive market environment to enable the workforce and customers to engage effectively and to elevate the potential return on the organization’s assets.

        Ventana Research offers research-based guidance on embracing digital technology to increase the effectiveness of the workforce and engagement of customers. Change is required to maintain competitiveness and to achieve performance goals throughout the organization. Ventana Research can help.

        Contact us to learn more.

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        Through 2026, AI technologies will be pivotal in shaping the future of enterprise IT software, driving innovation, enhancing decision-making, optimizing costs and creating competitive advantages for organizations.
        Jeff Orr

        Jeff Orr

        Director of Research, Digital Technology

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        Ventana On-Demand (VOD) is an advisory service that provides access to exclusive research and monthly dialogue with our analysts.Visit the services page to learn more.
        Analyst Perspective
        CTEM: Proactive Security Defense for Business

        Cybersecurity with real-time detection: CTEM continuously monitors for cyber threats and automatically responds to security events to minimize disruption.

        Analyst Perspective
        Five Leading Business Outcomes with Enterprise Cloud Computing

        Enterprise cloud computing is not just about being tech-forward: it helps achieve business outcomes, most effective when aligned with business objectives.

        Analyst Perspective
        2024 Digital Technology Market Agenda: Modernization for IT and CIO

        The 2024 Digital Technology Market Agenda will help leaders define digital transformation and modernization plans and identify key investments for effective IT operation.

        Analyst Perspective
        AI Hallucinations Are More Than a Headache for Business and IT

        Don’t let AI hallucinations distort enterprise reality; take steps to train and maintain AI models to ensure accurate, ethical and reliable results.

        Market Perspective
        Bank of America Earns Digital Technology Digital Leadership Award with Alteryx for 2023

        Bank of America earned the 2023 Digital Technology Digital Leadership Award for its use of Alteryx to streamline data flows through automation.

        Analyst Perspective
        The Intelligent Automation Journey: From Objectives to Implementation

        With intelligent automation widely available for use in nearly all enterprise activities, clarity on business goals is key to strategic implementation.

        Analyst Perspective
        Intelligent Automation Trends to Improve Business Results in 2024

        Intelligent automation is paving the way for a future where machines can learn, adapt and act in increasingly intelligent ways that benefit enterprises.

        White Paper
        Modernizing the Contact Center with AI

        Contact centers generate an enormous amount of data in the course of handling customer interactions.

        White Paper
        Accelerating Analytics Insight from Operational Data

        Data-driven organizations stand to gain a competitive advantage when they increase the speed and scale of how data is accessed and processed.

        Analyst Perspective
        ServiceNow Platform Automates Optimal Workforce Experiences

        ServiceNow’s workflow automation helps digitize and automate siloed processes within an organization to create optimal experiences for the workforce.

        Analyst Perspective
        AI Advances Automation for Enhanced Efficiency

        Artificial intelligence plays a key role in advancing new forms of automation to manage increasingly complex and diverse tasks for enhanced efficiency.

        Analyst Perspective
        Intelligent Automation Unlocks the Full Potential of Technology

        Organizations can employ intelligent automation to unlock the full potential of technology and achieve business goals.

        White Paper
        Protect Your Data with SAML Authentication

        Cybersecurity threats are more prevalent and dangerous than ever, and breaches can have huge financial and mission-oriented implications when they occur.

        Analyst Perspective
        Hybrid and Multi-Cloud Architecture Enables Digital Modernization

        Hybrid and multi-cloud computing helps organizations optimize the IT infrastructure necessary for digital transformation and modernization efforts.

        Analyst Perspective
        Harnessing Generative AI: Fueling Collaboration and Conversation

        Generate creative content that drives innovation and performance, improve collaboration and enhance customer engagement using generative AI.

        Analyst Perspective
        The Digital Era of Business Transformation to Modernization for CIOs

        Digital modernization focuses on maximizing the efficiency of existing software investments and resources to improve productivity, agility and flexibility.

        Analyst Perspective
        Digital Modernization Helps CIOs Align to Business Growth

        Analyst Jeff Orr takes the helm of the CIO and technology leader practice, sharing research and advice to help organizations modernize digital systems.

        Market Perspective
        Kognitos Earns Digital Technology Digital Innovation Award for 2023

        Kognitos’ use of generative AI and natural language within automation platforms earned Ventana Research’s 2023 Digital Technology Innovation Award.

        Market Perspective
        OpenAI Earns Overall Digital Innovation Award for 2023

        OpenAI’s seismic evolution of generative AI enabled a new generation of conversational computing, earning it Ventana Research’s 2023 Overall Digital Innovation Award.

        Analyst Perspective
        Generative AI Ushers in a New Age of Content and Model Creation

        Generative AI responds to natural language queries and instructions to create content and models with artificial intelligence and machine learning.

        Analyst Perspective
        Use Observability for Better Digital Processes

        Organizations are expanding use cases for observability, including mitigating the risk of business disruptions and enhancing customer experiences.

        Analyst Perspective
        2023 Digital Technology Market Agenda: Innovation for Digital Agility

        The 2023 Digital Technology Market Agenda will help leaders define business continuity plans and identify key investments for effective virtual operation.

        Analyst Perspective
        2023 Market Agenda: Digitalization Evolves for Business Revitalization

        Insights from Ventana Research’s 2023 Market Agenda highlight technology investments to improve agility and competitiveness through digital effectiveness.

        Analyst Perspective
        Personalize Experiences to Improve Engagement and Outcomes

        Organizations must end the one-size-fits-all approach to business apps and focus on personalized user experiences for both their workforce and customers.

        Analyst Perspective
        Cloud Computing Realities Part 4 — Security and Governance

        Security and compliance features of today’s cloud providers rival the strongest on-premises approaches, paving the way for a safe, secure move to the cloud.

        Market Perspective
        Roche Earns Digital Leadership Award in Digital Technology with Solace

        Suresh Babu Jaganathan at Roche earned the 2022 Digital Leadership Award in Digital Technology by using Solace for event streaming and management.

        Analyst Perspective
        Cloud Computing Realities Part 3: Business Continuity

        Cloud computing provides strong support for business continuity during regular and virtual operations, additional tools help defend against disruption.

        Analyst Perspective
        Cloud Computing Realities Part 2: Hybrid and Multi-Cloud Architectures

        In my first perspective on cloud computing realities, I covered some of the cost considerations associated with cloud computing and how the cloud costing model may be different enough from on-premises models that some organizations are taken by surpr

        eBook
        Information Requirements Across the Organization

        Organizations need a broad range of analytics to make data-driven business decisions that give them a competitive advantage. But in the face of data complexity challenges, it can be a struggle to make sense of what’s actually going on across the busi

        Analyst Perspective
        Cloud Computing Realities – Part 1

        The migration to cloud is obvious. Organizations are adopting cloud computing for all variety of applications and use cases. Managed cloud services, commonly referred to as software as a service (SaaS), offer many benefits to organizations including

        Webinar
        Webinar: Evaluate Analytics and Data Vendors for Successful Outcomes

        In this webinar, David Menninger, SVP and Research Director of Analytics and Data Research at Ventana Research, will share his insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.

        VentanaCast
        Delivering Data and Analytics to HR and Finance

        In many cases traditional data warehouses and analytics are so disconnected from the business applications that it is difficult to use them to make well-informed decisions.

        Infographic
        Adopting Contact Center in the Cloud

        Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage

        QandA
        Moving Analytics to the Cloud

        Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT pl

        White Paper
        Enhance Analytics Performance and Impact in the Cloud

        This we already know: Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud.

        White Paper
        Avoiding Cloud Data Cost Overruns

        The anticipated benefits of cloud computing have encouraged organizations to accelerate adoption of cloud-based applications and services. Data and analytics are no exception, especially as more and more of an organization’s data resides in the cloud

        White Paper
        Why Data and AI Matter in Sales

        Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult.

        White Paper
        Key Requirements for Building Analytic Applications

        The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate.

        White Paper
        The Digital Age of Data Intelligence

        The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source

        White Paper
        Embracing Modern Data Governance Practices

        For too long, data governance has been about preventing people from doing things with data. Yes, restrictions and controls over data are absolutely necessary and should be part of every organization’s information architecture.

        White Paper
        Decoupling the AI/ML Pipeline for Scale

        Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,

        White Paper
        The Age of Communication Platforms

        Demand is growing for a new generation of modern communication technology for the enterprise. Individuals within organizations have the need to connect and collaborate with others at any time for any purpose, and while this need is present under norm

        White Paper
        Cloud-Based Architecture for Data and Analytics

        Organizations today increasingly are choosing to store their data and perform their analyses in the cloud. Our research finds that almost one-half (49%) of organizations are already using cloud-based analytics systems, and data is being migrated to t

        Viewpoint
        Eliminating Bottlenecks in Analytics

        For many organizations, analytics processes are riddled with roadblocks. There are many valid reasons why these roadblocks existed in the past, and they were often based on technical limitations.

        Viewpoint
        Changing Data Patterns Are Impacting Analytics

        Collectively, we are amid a transition from data at rest to data in motion. Large volumes of data are streaming into organizations from all sides and with increasing frequency, forcing organizations to rethink how they process data.

        Viewpoint
        Can Your Data Keep Up with Your AI and ML Efforts?

        As data volumes and data velocities increase, more and more decisions involving that data are being made using artificial intelligence and machine learning (AI and ML) technologies. However, operationalizing AI and ML models requires a dynamic, moder

        White Paper
        Data and AI Governance for Trusted Insights

        Analytics are critical to the efficient and effective operation of most modern organizations; to that end, trusted analytics require trusted data.

        White Paper
        Unlocking the Promise of Artificial Intelligence and Machine Learning

        Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage.

        White Paper
        A Practical AI Strategy for FP&A

        The use of artificial intelligence (AI) that harnesses machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide software companies an

        White Paper
        New Approaches to Master Data Management

        Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or servi

        Market Perspective
        NVIDIA Earns Digital Technology Digital Innovation Award for 2022

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

        White Paper
        Intelligent Insights for Everyone, Everywhere

        In today’s dynamic business environment, organizations cannot fly blindly and expect to succeed. There is a trove of internal and externally sourced data available to organizations that can and should be used to improve decision-making.

        White Paper
        Intelligent Automation in the Cloud

        Robotic Process Automation (RPA) has evolved considerably beyond its original purpose of automating routine tasks to become a core technology for the intelligent automation of all parts of an organization.

        Research Perspective
        The Digital Future of Human Capital Management

        A new generation of digital technologies is extending human capital management (HCM) systems, making them simpler and more productive than ever before.

        Research Perspective
        The Impact of AI on Finance and Accounting

        Futurists and software vendors have been pointing to a day when artificial intelligence (AI) using machine learning (ML) will perform miracles such as providing life-saving diagnoses and recommending treatments for even rare diseases in seconds.

        Research Perspective
        Moving from Batch to Event Streaming

        Operations are continuous in most organizations today and so too is the data these operations generate.

        Viewpoint
        The Way Forward with RPA

        Robotic Process Automation (RPA) is a core digital technology for increasing productivity and efficiency, speeding the completion of work, and increasing its quality and controllability.

        Viewpoint
        The Distributed Cloud Requires a Distributed Data Platform

        Adoption of cloud and edge computing infrastructure has brought many benefits to organizations of all sizes. It has improved business agility by reducing the need for upfront purchasing, configuration and deployment of infrastructure, and reduced the

        eBook
        Collecting and Managing IoT Data for Analytics

        While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations.

        eBook
        Simplify your Data and Analytics Architecture for Faster Insights

        Organizations face increasing competition and compressed time frames that require intelligent use of all available data.

        Viewpoint
        Cloud Migration Tips, Tricks and Traps

        For a variety of reasons, organizations are moving their workloads to the cloud. Our research shows that one-third of organizations have their primary data lake platforms in the cloud and most organizations (86%) expect the majority of their data to

        Market Perspective
        ServiceNow Earns 2022 Digital Innovation Award for Digital Business

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

        eBook
        https://www.ventanaresearch.com/ebook/analytics/operationalize_ai_at_scale_with_mlops

        Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences.

        eBook
        Five Key Requirements of an External Data Platform

        External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners.

        eBook
        The 2020 Vision: The Next Decade for Enterprise Analytics

        To gain the full benefit of the insights analytics can deliver, organizations need to embrace a new approach, one that will make the analytics not only useful but meaningful to each individual whose work can benefit from them.

        eBook
        The Era of Video Communications

        Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself.

        Market Perspective
        Oracle ME Earns Overall Digital Innovation Award for 2022

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

        Analyst Perspective
        The Digital Technology Market Agenda for 2022: Innovation for Business Resilience

        I’m proud to share Ventana Research’s 2022 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility

        Analyst Perspective
        Digital Business Market Agenda for 2022: Resilience and Readiness

        With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or

        Market Perspective
        City Furniture Earns Digital Leadership Award in Digital Technology with Denodo for 2021

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application

        Market Perspective
        International Game Technology Earns Digital Leadership Award in Digital Business with Moovila for 2021

        The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application

        Market Perspective
        Guide Successful Technology Vendor Selections for Best Outcomes

        Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes.

        Analyst Perspective
        Why I Joined Ventana Research to Advance Digital Technology

        I am very happy to announce that I have joined Ventana Research to help lead the expertise area of Digital Technology, including Analytics and Data, Cloud Computing, Artificial Intelligence and Machine Learning, the Internet of Things, Robotic Automa

        Market Perspective
        Blue Prism’s Robotic Process Automation Creates a Digital Workforce

        Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years.

        White Paper
        The Digital Age of Data Intelligence

        The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source

        Analyst Perspective
        Expert.ai Earns 2021 Digital Innovation Award for Digital Technology

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

        Analyst Perspective
        ConverSight.ai Earns 2021 Digital Innovation Award

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

        Analyst Perspective
        Moovila Earns Digital Business Innovation Award for 2021

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our

        Analyst Perspective
        Innovit Named a Vendor with Merit in the 2021 PIM Value Index

        We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        Analyst Perspective
        Digital Business Market Agenda for 2021 and Beyond

        With the announcement of Ventana Research market agenda, a new expertise in Digital Business has been launched, I will outline the areas of focus that provide insights to organizations that can be used to optimize technology, increase agility and org

        Analyst Perspective
        The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times

        I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility

        Analyst Perspective
        The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

        Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with

        eBook
        The Era of Video Communications

        Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself. And the reality for today’s virtual, dispersed workforces is that video is a must-have for all digital communicat

        Viewpoint
        The Modernization of Video Communications

        The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations.

        Analyst Perspective
        PTC Brings Innovation to Product Experiences

        Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing,

        Analyst Perspective
        Business Continuity: Establishing Organizational Readiness for Business Resilience

        Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more relia

        Analyst Perspective
        8x8: Open Communications Platform earns our 13th Digital Innovation Award for Digital Technology

        The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and per

        Videocast
        The Analytics to AI Spectrum

        Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana

        Analyst Perspective
        ServiceNow: Now Platform earns our Overall Digital Innovation Award

        The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the

        White Paper
        Unlocking the Promise of Artificial Intelligence and Machine Learning

        Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage. AI/ML enables organizations to make sense of the increasingly large volumes of complex informatio

        White Paper
        The Age of Communication Platforms

        Modernizing communication technology within the organization will improve the overall employee and customer experiences by reducing friction and enabling richer, more reliable communication experiences across all business functions. Deploying a next-

        Analyst Perspective
        The Business Continuity Imperative: Digital Innovation for Optimal Experiences in 2020 and Beyond

        At Ventana Research we’re familiar with the need for digital transformation as we have been researching and providing education on this topic for almost two decades.

        Analyst Perspective
        The Business Continuity Imperative: Digital Technology for Optimal Operations in 2020 and Beyond

        The imperative to infuse digital technology into your organization is not new, but it’s more essential than ever that organizations embrace digital transformation and business continuity to improve processes.

        Analyst Perspective
        The Ventana Research Digital Technology Agenda in 2020

        Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes.

        Viewpoint
        Can Your Data Keep Up with Your AI and ML Efforts

        As data volumes and velocities increase, more and more decisions are being made using AI and ML. However, the process of operationalizing AI and ML models requires a dynamic data architecture that can constantly be training new models while simultane

        Want to see all the research?
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        Ventana Research 16th Annual Digital Innovation Award Winner

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        Kognitos for Kognitos Koncierge


        Ventana Research 16th Annual Digital Leadership Award Winners

        Using

        Market Agenda Calendar

        Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.

        March

        • Analyst and Market Perspectives
          Continuous Threat Exposure Management
        • Buyers Guides
          Cloud Platforms in collection;
          Intelligent Automation in design

        April

        • Analyst and Market Perspectives
          Sorting Through All the Ops in IT
        • Buyers Guides
          Cloud Platforms in collection;
          Intelligent Automation in collection

        May

        • Analyst and Market Perspectives
          The Decomplexification of IT
        • Buyers Guide
          Cloud Platforms in analysis;
          Intelligent Automation in collection

        What to see our research plans for the year?
        DOWNLOAD THE MARKET AGENDA

        Vendors Covered

        Vendors Not Covered or Recommended

        • Aera
        • Akamai Technologies
        • Automation Anywhere
        • BigPanda
        • Blue Prism
        • Bsquare
        • Celigo
        • Celonis
        • Creatio
        • Datadog
        • Datamatics Global Services Limited
        • Dataminr Inc
        • deepsense.ai
        •  
        • Dell
        • Dynatrace
        • Expert.ai
        • GE Digital
        • HCL
        • Honeywell
        • IoT.nxt
        • Kofax
        • Nintex
        • NTT
        • Palo Alto Networks
        • Pegasystems
        • PTC
        •  
        • SambaNova Systems
        • Siemens
        • Software AG
        • Sumo Logic
        • Temporal Technologies
        • Tray.io
        • UIB Holdings
        • UiPath
        • Veeam
        • Veritas Technologies
        • Workato
        • WorkFusion
        • Worksoft
        •  
        For more information on Vendor coverage, or to become a covered vendor, click here.

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        We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.

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