Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Market Perspectives

        << Back to Blog Index

        Collibra is Exemplary in Data Observability Buyers Guide

        We are happy to share some insights about Collibra drawn from our latest market research, Ventana Research Buyers Guide: Data Observability, which assesses how well vendors’ offerings meet buyers’ requirements.  

        In all of our Buyers Guides, we utilize a structured research methodology called the Value Index that includes evaluation categories designed to reflect real-world criteria incorporated VR_BG_Data_Observability_Exemplaryin a request for proposal (RFP) and vendor selection process. We evaluated Collibra and six other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). 

        Our analysis classified Collibra as Exemplary, receiving an overall grade of B with a 66.7% performance. Collibra’s best grouped results came in Customer Experience at 79.4%Ventana_Research_BG_Data_Observability_2023_Collibra performance and a B++ grade due in part to its A- in TCO/ROI. In Product Experience, Collibra  received a B++ with a 79.4% performance due to its 82.0% performance in TCO/ROI. Collibra was designated a Leader in Customer Experience, Adaptability and TCO/ROI. 

        Collibra did not participate in the RFI process. 

        Collibra’s B grade in Product Experience was impacted by its B- in Capability where it could improve support for agile and collaborative practices as well as the resolution and prevention of data reliability issues. Customer Experience was impacted by its B++ grade in Validation where it could better articulate its sales and onboarding.  

        Collibra performed best in Product Experience with a B grade, notably in Adaptability, receiving a B++ due to its focus on configuration and APIs. In Manageability, technology administration is a strong point, earning Collibra a B+ grade. Collibra’s documentation and tooling to help customers calculate costs contributed to its B++ grade in Validation. 

        This assessment was based on Collibra Data Intelligence Cloud, Data Quality & Observability, Version 2023.04, released April 2023. 

        This research-based guide is the most comprehensive assessment of the value of data observability software in the industry. Technology buyers can learn more about how to use our Buyers Guide by clicking here and included vendors that wish to learn more can click here. Read the report here. 

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.

        JOIN OUR COMMUNITY

        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Market Perspectives Archive

        See All