Our Expertise

Marketing has a significant opportunity to lead and to maximize the demand for an organization's products and services by adopting innovative processes and technologies. This transformational opportunity starts with an exploration of digital commerce and marketing processes that facilitate the presentation of products and services using predictive and robotic technology. Using newly available tools to engage customers and understand the voice of the customer, marketing can deliver an engaging and satisfying customer experience.

Ventana Research offers research-based guidance on how to utilize processes and applications to maximize the return on marketing investments. Change is required to gain success in managing the transformation to effective digital marketing technologies and processes. Ventana Research can help.

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Analyst Perspective

Altair Accelerates Data Analytics with RapidMiner

With the addition of RapidMiner, Altair’s cloud platform offers an end-to-end solution to accelerate data analytics and scale AI/ML initiatives.

Value Index

Embedded Analytics Buyers Guide 2023

This research evaluates the following vendors that offer products that address key elements of embedded analytics as we define it: AWS , Cloud Software Group, Domo, GoodData, Google, IBM, Idera, Incorta, Infor, insightsoftware, Microsoft, MicroStrate

Value Index

Augmented Analytics Buyers Guide 2023

This research evaluates the following analytics and data vendors that offer products that include key elements of augmented analytics as we define it: AWS, Cloud Software Group, Domo, GoodData, Google, IBM, Idera, Incorta, Infor, insightsoftware, Mic

Value Index

Analytics and Data Buyers Guide 2023

This research evaluates the following vendors that offer products that address key elements of analytics and data as we define it: AWS, Cloud Software Group, Domo, GoodData, Google, IBM, Idera, Incorta, Infor, insightsoftware, Microsoft, MicroStrateg

Analyst Perspective

Reversing the ETL Process Improves Data Operations

Reverse ETL applications work with data from the data warehouse to help organizations use the output of analytic processes more effectively in operations.

Analyst Perspective

Combining Scenario Evaluation with BI Delivers Better Decisions

Combining scenario evaluation with business intelligence applications aids driver-based planning capabilities critical to decision intelligence.

Analyst Perspective

GoodData’s Embedded Analytics Democratizes Data-Driven Decisions

GoodData’s cloud-based analytics and self-service business intelligence platform enables users to explore, analyze and derive insights from data.

Market Perspective

Aera Technology Earns Analytics Digital Innovation Award for 2023

Aera Technology’s single-platform approach to digital intelligence, Aera Decision Cloud, earned it the 2023 Analytics Digital Innovation Award.

Analyst Perspective

MicroStrategy World Showcases the Power of One Platform

MicroStrategy unveils a roadmap for new enhancements in core analytics, augmented intelligence and generative AI at the 2023 MicroStrategy One event.

Analyst Perspective

Large Language Models Take AI World By Storm

Large language models are the superpower behind generative AI but aren’t invincible when it comes to accuracy, bias detection or security.

Analyst Perspective

Make Better Decisions with Collaborative Analytics

Technology to support collaboration enhances the decision-making process, enabling stakeholders to easily and effectively contribute.

Analyst Perspective

Sigma Computing Makes Cloud Analytics More Accessible

Sigma Computing makes data more accessible by providing a spreadsheet-like data exploration tool to analyze data from multiple data sources.

Analyst Perspective

Tellius Enables Decision Intelligence

Tellius’ decision intelligence platform aggregates and processes data from multiple sources to accelerate analysis, speed insights, improve decision-making.

Research Perspective

Automating Analytics Processes

In recent years, the data stack has evolved to be more scalable, flexible and responsive. But there is a disconnect between available technology and organizations realizing the benefits.

Analyst Perspective

Hitachi Vantara DataOps Improves Analytics and Decision-Making

Hitachi Vantara DataOps streamlines and automates data management, data discovery and analytics for increased productivity and better decision-making.

Analyst Perspective

Wiiisdom Automates Analytics Operations for Trusted Analyses

Wiiisdom offers analytics governance software to automate analytics operations, enabling a self-service culture while limiting risks.

Analyst Perspective

Advanced Analytics Enable More Informed Decision-Making

Maximizing advanced analytics may require specialized skills, but the results add value to decision-making across the organization.

Research Perspective

The Future of Automation in the Enterprise

There is great value to automating business processes, since manual processes can be error-prone and inefficient.

Analyst Perspective

Prevedere Provides Predictive Insights with Analytics and Planning

Prevedere planning software helps organizations create forward-looking predictive models that help mitigate risk and navigate market volatility.

Analyst Perspective

The 2023 Market Agenda for Analytics: Empowering Workforces to Engage

The 2023 Market Agenda for Analytics spotlights how organizations can utilize this high-value digital tool to drive performance and operations.

Research Perspective

Agile Analytic Applications in the Cloud

Embedded analytics should be deployed as part of an approach that includes investments into technologies that make analytics easier to use.

Analyst Perspective

Oracle Links Analytics and Business Intelligence in the Cloud

Oracle Analytics Cloud is a unified platform that manages analytics and business intelligence across multiple environments and devices.

Analyst Perspective

Make Intelligent Decisions with Decision Intelligence

Decision intelligence is an emerging concept for integrating business data to compare the implications, likelihood and risks of different scenarios.

Analyst Perspective

Master Metrics with Kyligence Zen

The Kyligence Zen platform creates and manages metrics in a semantic model, providing the discipline to improve analytics and governance processes.

Value Index

Analytic Data Platforms Value Index 2023

As organizations strive to be more data-driven, increasing their reliance on data as a fundamental factor in business decision-making, the importance of the analytic data platform has never been greater.

Analyst Perspective

Recognize and Plan for the AI and Machine Learning Skills Gap

A lack of specialized skills prevents most organizations from utilizing AI/ML; the answer is to invest in both automated analytics and data scientists.

eBook

Evolving Requirements for Embedded Analytics

The migration to cloud and hybrid platforms is changing the way organizations handle analytics.

Market Perspective

BD Earns 2022 Digital Leadership Award in Analytics with ThoughtSpot

BD earned the 2022 Annual Digital Leadership Award in Analytics for using ThoughtSpot’s embedded analytics engine to advance insights into patient care.

Analyst Perspective

Sisense is Sensible for Embedded Analytics and BI

Organizations that bring self-service and embedded analytics to their workforce increase the value of their data and enhance overall productivity.

Market Perspective

Sainsbury’s Earns 15th Annual Overall Digital Leadership Award with MicroStrategy

Sainsbury’s earned the Ventana Research 2022 Overall Digital Leadership Award for its work with MicroStrategy to transform and democratize analytics.

Analyst Perspective

IBM Builds on Analytics and BI Foundation

IBM’s analytics technology simplifies data access for self-service applications, producing business decisions informed by insights, not guesswork.

White Paper

Essential Requirements for an Analytics Platform

Organizations collect vast amounts of data every day, utilizing business intelligence software and data visualization to gain insights and identify patterns and errors.

Analyst Perspective

Mind the Gap Between Data and Analytics

When organizations adopt best practices to connect their data and analytics efforts, it maximizes the value of the data and promotes peak performance.

Analyst Perspective

MLOps: A Disciplined Approach That Increases Organizational Agility

MLOps helps streamline processes necessary to deploy and maintain artificial intelligence/machine learning models.

Market Perspective

MicroStrategy Expands Flexibility to Access and Embed Analytics and BI

MicroStrategy’s analytics and BI software turns data into analytical applications, delivering greater business intelligence through improved data solutions.

Analyst Perspective

Celonis Improves Business Processes with Process Mining

Celonis offers an execution management system platform to enhance business performance by locating and fixing process issues.

Analyst Perspective

Process Mining Improves Business Processes

Process mining is defined as the analysis of application telemetry including log files, transaction data and other instrumentation to understand and improve operational processes.

eBook

Information Requirements Across the Organization

Organizations need a broad range of analytics to make data-driven business decisions that give them a competitive advantage. But in the face of data complexity challenges, it can be a struggle to make sense of what’s actually going on across the busi

Analyst Perspective

Augmented Intelligence Reduces Dependency on AI/ML Skill Sets

Business intelligence has evolved. It now includes a spectrum of analytics, one of the most promising of which has been described as augmented intelligence. Some organizations have used the term to describe the practical reality that artificial intel

Market Perspective

The Benefits of Cloud Analytics are Winning Converts

With the increasing exodus from on-premises solutions, organizations are migrating towards cloud computing for data analytics. Cloud computing supports rapid growth, collaborative analysis and real-time insights without requiring large capital invest

Analyst Perspective

Palantir Operationalizes Analytics and Data for Actions and Decisions

Organizations are managing and analyzing large datasets every day, identifying patterns and generating insights to inform decisions. This can provide numerous benefits for an organization, such as improved operational efficiency, cost optimization, f

Analyst Perspective

Embed Analytics for Greater Reach and More Responsiveness

When I looked at the state of analytics recently, it was clear that analytics are not as widely deployed within organizations as they should be. Only 23% of participants in our Analytics and Data Benchmark Research reported that more than one-half of

Viewpoint

Give Business Analysts Better Choices for BI on Data Lakes

Big data is valuable. Our benchmark research shows that using big data analytics results in better communication, better alignment of the business, a competitive advantage, better responsiveness and decreased time to market.

Webinar

Webinar: Evaluate Analytics and Data Vendors for Successful Outcomes

In this webinar, David Menninger, SVP and Research Director of Analytics and Data Research at Ventana Research, will share his insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.

VentanaCast

Expanding Your Analytics Audience

In an ideal world, all employees serving across all job functions would be able to access and analyze all the information they need with ease.

VentanaCast

Delivering Data and Analytics to HR and Finance

In many cases traditional data warehouses and analytics are so disconnected from the business applications that it is difficult to use them to make well-informed decisions.

VentanaCast

Delivering Value with Packaged Analytics

All organizations are becoming data driven today. The key question is how to use your data to improve your bottom line.

Webinar

Webinar: Digital Age of Data Intelligence

The age of data is here, and all that data has become integral to an organization’s ability to grow and thrive. However, companies struggle with combining data science and technological advancements to establish data intelligence that is unified, sop

Infographic

Adopting Contact Center in the Cloud

Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage

Viewpoint

The Digital Potential of Data Intelligence

The digital age of data has dramatically transformed organizations by providing the insights that are necessary to confidently make decisions and take action.

Viewpoint

Scalability and Flexibility Critical to the Modern Data Warehouse

Today’s fast-paced world requires responsiveness in all types of interactions with customers, prospects, partners and employees.

Analyst Perspective

Qlik Advances Self-Service Analytics and Business Intelligence

The analytics and business intelligence market landscape continues to grow as more organizations seek robust tools and capabilities to visualize and better understand data. BI systems are used to perform data analysis, identify market trends and oppo

Q&A

Moving Analytics to the Cloud

Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT pl

White Paper

Enhance Analytics Performance and Impact in the Cloud

This we already know: Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud.

White Paper

Why Data and AI Matter in Sales

Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult.

White Paper

Avoiding Cloud Data Cost Overruns

The anticipated benefits of cloud computing have encouraged organizations to accelerate adoption of cloud-based applications and services. Data and analytics are no exception, especially as more and more of an organization’s data resides in the cloud

White Paper

Key Requirements for Building Analytic Applications

The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate.

White Paper

Embracing Modern Data Governance Practices

For too long, data governance has been about preventing people from doing things with data. Yes, restrictions and controls over data are absolutely necessary and should be part of every organization’s information architecture.

White Paper

Decoupling the AI/ML Pipeline for Scale

Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,

White Paper

The Contact Center and AI

Contact centers generate an enormous amount of data in the course of handling customer interactions. Every connection and call are tracked, creating a web of information that includes details of what happened, when it happened, who participated, and

White Paper

Cloud-Based Architecture for Data and Analytics

Organizations today increasingly are choosing to store their data and perform their analyses in the cloud. Our research finds that almost one-half (49%) of organizations are already using cloud-based analytics systems, and data is being migrated to t

White Paper

Empowering Business Users with Self-Service Analytics

Due to the importance of workforce and financial insights to overall business operations, improvements an organization can make to the analytics capabilities within the Human Resources and Finance functions will have wide-ranging impacts for the enti

White Paper

Empowering Line-of-Business Employees with Packaged Analytics Applications

Line-of-business personnel in today’s organizations increasingly have high expectations for how they can use data as they carry out their responsibilities. They want contextual, role-specific information delivered to them at the optimal point of impa

Viewpoint

Can Your Data Keep Up with Your AI and ML Efforts?

As data volumes and data velocities increase, more and more decisions involving that data are being made using artificial intelligence and machine learning (AI and ML) technologies. However, operationalizing AI and ML models requires a dynamic, moder

White Paper

Data Warehouses Meet Data Lakes

For decades, organizations have recognized the need to perform analyses that draw upon information from various parts of an organization.

White Paper

Data and AI Governance for Trusted Insights

Analytics are critical to the efficient and effective operation of most modern organizations; to that end, trusted analytics require trusted data.

White Paper

New Approaches to Master Data Management

Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or servi

White Paper

Unlocking the Promise of Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage.

White Paper

A Practical AI Strategy for FP&A

The use of artificial intelligence (AI) that harnesses machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide software companies an

White Paper

Intelligent Insights for Everyone, Everywhere

In today’s dynamic business environment, organizations cannot fly blindly and expect to succeed. There is a trove of internal and externally sourced data available to organizations that can and should be used to improve decision-making.

White Paper

Optimize Analytical Processing

Apache Spark and massively parallel processing (MPP) analytical databases are designed for different things. The first generation of “big data” architectures relied upon the distributed Hadoop and MapReduce framework for analytical processing. This f

Research Perspective

Selecting a Platform for Enterprise Cloud Data Integration

Integrating cloud-based data with data inside the enterprise is increasingly important to many organizations, yet many rely on exporting data to spreadsheets and text files for this purpose. But these are outdated approaches that cannot provide eithe

White Paper

Intelligent Automation in the Cloud

Robotic Process Automation (RPA) has evolved considerably beyond its original purpose of automating routine tasks to become a core technology for the intelligent automation of all parts of an organization, from the front office to the back office.

Research Perspective

Embed Analytics for More-Informed Decisions

Self-service analytics is a goal for most organizations, but in many cases it has not become a reality. Just two out of five organizations (40%) report that users can analyze data without the assistance of IT. Yet those who are able to operate withou

Research Perspective

Gaining an Edge in Banking with Business Analytics

Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software, many midsize banks continue to operate with a limited set of analytic capabilities, focused largely

Research Perspective

Innovation Needed in Enterprise Mobility for Business

Mobile devices have become part of our lives. Two-thirds of the world’s population is connected via one of these devices and 2017 saw more than 5 billion mobile subscribers around the world, according to the trade organization GSMA.

Research Perspective

The Imperative for Integrated Planning

The purpose of planning is not planning; it is decision making. And the purpose of reimagining operational planning as a continuous, connected process is to deliver business value, making these processes faster, more agile and more intelligent so tha

Research Perspective

The Case for Buying vs. Building an Embedded Analytics Platform

For decades, analytics have been separated from the business processes they are intended to support, primarily because productivity tools and applications that help workers complete their tasks have required IT intervention. Since the very purpose of

Research Perspective

The Impact of AI on Finance and Accounting

Futurists and software vendors have been pointing to a day when artificial intelligence (AI) using machine learning (ML) will perform miracles such as providing life-saving diagnoses and recommending treatments for even rare diseases in seconds.

Research Perspective

Moving from Batch to Event Streaming

Operations are continuous in most organizations today and so too is the data these operations generate.

eBook

Collecting and Managing IoT Data for Analytics

While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations.

eBook

Building a Business Case for Mobile Applications

Attaining the level of success your organization deserves today requires mobile applications that can enable workers to fulfill their role and responsibilities at any time and any place with smartphones and tablets.

eBook

Simplify your Data and Analytics Architecture for Faster Insights

Organizations face increasing competition and compressed time frames that require intelligent use of all available data.

Analyst Perspective

Expanding the Analytics Continuum: From Analysis to Action

I often use the term “analytics” to refer to a broad set of capabilities, deliberately broader than business intelligence. In this Perspective, I’d like to share what decision-makers should consider as they evaluate the range of analytics requirement

eBook

Operationalize AI at Scale with MLOps

Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences.

eBook

Boosting Production Quality with Advanced Analytics

Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes and yields.

eBook

Five Key Requirements of an External Data Platform

External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners.

eBook

The 2020 Vision: The Next Decade for Enterprise Analytics

To gain the full benefit of the insights analytics can deliver, organizations need to embrace a new approach, one that will make the analytics not only useful but meaningful to each individual whose work can benefit from them.

Market Perspective

Pyramid Analytics Earns Analytics Digital Innovation Award for 2022

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

Analyst Perspective

Tableau Brings Business Intelligence to Business Users

Organizations are collecting vast amounts of data every day, utilizing business intelligence software and data visualization to gain insights and identify patterns and errors in the data. Making sense of these patterns can enable an organization to g

Analyst Perspective

Zoho Unifies Data and Analytics

Organizations are continuously increasing the use of analytics and business intelligence to turn data into meaningful and actionable insights. Our Analytics and Data Benchmark Research shows some of the benefits of using analytics: Improved efficienc

Analyst Perspective

Semantic Models Benefit Analytical Processes

I’ve never been a fan of talking about semantic models because most of the workforce probably doesn’t understand what they are, or doesn’t recognize them by name.

Analyst Perspective

Domo Enables Real-Time Collaboration for Analytics

Organizations are constantly trying to streamline and optimize business data to solve complex problems and identify opportunities to increase revenue and accelerate business growth.

Analyst Perspective

Kyvos Accelerates Business Intelligence in the Cloud

Our Analytics and Data Benchmark Research finds some of the most pressing complaints about analytics and BI include difficulty integrating with other business processes and flexibility issues.

Analyst Perspective

Data and Analytics Processes: Can We Get Personal?

There is a fundamental flaw in information technology, or at least in the way it is most commonly delivered. Most technology systems are developed under the assumption that all people will use the system primarily in the same way. Sure, there are som

Analyst Perspective

Denodo Advancing Data Virtualization in the Cloud

Organizations have been using data virtualization to collect and integrate data from various sources, and in different formats, to create a single source of truth without redundancy or overlap, thus improving and accelerating decision-making giving t

Analyst Perspective

Don’t Rely on Dashboards for Real-Time Analytics

I have written previously that the world of data and analytics will become more and more centered around real-time, streaming data. Data is created constantly and increasingly is being collected simultaneously.

Analyst Perspective

Working Across the Aisle in Analytics: Involving IT and LOB

For years, maybe decades, we have heard about the struggles between IT and line-of-business functions. In this perspective, we will look at some of the data from our Analytics and Data Benchmark Research about the roles of IT and line-of-business tea

Analyst Perspective

Natural Language Processing Enables Self-service Analytics & BI

Natural language processing (NLP) is a field that combines artificial intelligence (AI), data science and linguistics that enables computers to understand, interpret and manipulate text or spoken words. NLP includes generating narratives based on a s

Analyst Perspective

Improving the State of Analytics in Organizations

Despite all the advances organizations have made with respect to analytics, our most recent research shows the majority of the workforce in the majority of organizations are not using analytics and business intelligence (BI).

Benchmark Research - VOD

Analytics and Data 2022 Benchmark Research Report

Organizations analyze the data they collect in a myriad of ways, providing insights and guiding decision-making through mathematics-based metrics. The resulting information can be distributed via traditional reports, visualized in a variety of displa

Analyst Perspective

AtScale Universal Semantic Layer Democratizes and Scales Analytics

Organizations of all sizes are dealing with exponentially increasing data volume and data sources, which creates challenges such as siloed information, increased technical complexities across various systems and slow reporting of important business m

Analyst Perspective

The 2022 Market Agenda for Analytics: Enabling Actions and Effective Insights

Ventana Research recently announced its 2022 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.

Benchmark Research

Analytics and Data Benchmark Research

Today’s world runs on data, so to succeed organizations must use analytics to understand, plan and improve their operations. Ventana Research is conducting benchmark research to understand how organizations apply analytics to data, producing informat

Analyst Perspective

Digital Business Market Agenda for 2022: Resilience and Readiness

With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or

Analyst Perspective

ThoughtSpot Enables Simpler Analytics with AI and NLP

Organizations today have huge volumes of data across various cloud and on-premises systems which keep growing by the second. To derive value from this data, organizations must query the data regularly and share insights with relevant teams and depart

Analyst Perspective

AWS Cloud Data Platform Services Expand Workload Placement Options

Few trends have had a bigger impact on the data platforms landscape than the emergence of cloud computing. The adoption of cloud computing infrastructure as an alternative to on-premises datacenters has resulted in significant workloads being migrate

Analyst Perspective

Reltio Connects MDM in the Cloud for Business

Organizations today are working with multiple applications and systems, including enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and other systems, where data can easily become fragmented and

Market Perspective

Emerson Earns Digital Leadership Award in Analytics with Domo for 2021

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT.

Market Perspective

WANdisco Enables Data Resilience for Cloud Computing

Industry challenges from demand, to supply chain latency, to fulfillment have created significant impediments for retailers, vendors, suppliers and customers across the globe, without a clear end in sight. Organizations that use digital technology to

Analyst Perspective

MongoDB Accelerates Data Platform Cloud Adoption with Atlas

The need for data-driven decision-making requires organizations to transform not only the approach to business intelligence and data science but also accelerate the development of new operational applications that support greater business agility, en

Analyst Perspective

Couchbase Modernizing Relational Database Workloads

The term NoSQL has been a misnomer ever since it appeared in 2009 to describe a group of emerging databases. It was true that a lack of support for Structured Query Language (SQL) was common to the various databases referred to as NoSQL. However, it

Analyst Perspective

Hydroanalytic Data Platforms Power Data Lakes’ Strategic Value

Data lakes have enormous potential as a source of business intelligence. However, many early adopters of data lakes have found that simply storing large amounts of data in a data lake environment is not enough to generate business intelligence from t

Analyst Perspective

Data Platforms Landscape Divided Between Analytic and Operational

As I noted when joining Ventana Research, the range of options faced by organizations in relation to data processing and analytics can be bewildering. When it comes to data platforms, however, there is one fundamental consideration that comes before

Research Perspective

The Case for Buying vs. Building an Embedded Analytics Platform

For decades, analytics have been separated from the business processes they are intended to support, primarily because productivity tools and applications that help workers complete their tasks have required IT intervention.

Analyst Perspective

TIBCO Broadens Portfolio for Improved Analytics Efficiency

TIBCO is a large, independent cloud-computing and data analytics software company that offers integration, analytics, business intelligence and events processing software. It enables organizations to analyze streaming data in real time and provides t

Analyst Perspective

Analytic Ops: The Last Mile of Data Ops

Organizations have become more agile and responsive, in part, as a result of being more agile with their information technology. Adopting a DevOps approach to application deployment has allowed organizations to deploy new and revised applications mor

Analyst Perspective

Talend Data Fabric Simplifies Data Life Cycle Management

Talend is a data integration and management software company that offers applications for cloud computing, big data integration, application integration, data quality and master data management.

VentanaCast

Expanding Your Analytics Audience

In an ideal world, all employees serving across all job functions would be able to access and analyze all the information they need with ease. Unfortunately, today most analytics technologies still require specialized skills and expertise. As a busin

Analyst Perspective

Using Event Data in Financial Services to Improve Business Processes

Our research shows that nearly all financial service organizations (97%) consider it important to accelerate the flow of information and improve responsiveness.

Analyst Perspective

What Makes a Metric a KPI?

How does your organization define and display its metrics? I believe many organizations are not defining and displaying metrics in a way that benefits them most.

Market Perspective

H2O.ai Enables Smarter Applications with Open-Source ML Platform

The artificial intelligence industry is unique in that it has evolved to the point of making dramatic impacts across other markets.

White Paper

Decoupling the AI/MLPipeline for Scale

Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,

eBook

Five Key Requirements of an External Data Platform

External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners. Planning and operations teams can benchmark an organization’s financial or op

eBook

Operationalize AI at Scale with MLOps

Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences. Participants also report bein

Analyst Perspective

Use External Data Platform to Improve Analytics

Access to external data can provide a competitive advantage. Our research shows that more than three-quarters (77%) of participants consider external data to be an important part of their machine learning (ML) efforts. The most important external dat

Analyst Perspective

Alteryx Tackles Analytics Ops

Alteryx is a data analytics software company that offers data preparation and analytics tools to simplify and automate data wrangling, data cleaning and modeling processes, enabling line-of-business personnel to quickly access, manipulate, analyze an

Analyst Perspective

The Weak Link in Data Governance? Analytics

Data governance is a hot topic these days. In fact, we are conducting benchmark research on the subject here. With increasing regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), organizati

Analyst Perspective

Sisu Optimizes Analytics with Machine Learning for Actions & Decisions

Sisu Data is an analytics platform for structured data that uses machine learning and statistical analysis to automatically monitor changes in data sets and surface explanations.

Webinar

Evaluate Analytics and Data Vendors for Successful Outcomes

Gain insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.

Analyst Perspective

Key Requirements for Building Analytic Applications

The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate. This context includes th

Analyst Perspective

Informatica Earns Data Digital Innovation Award for 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

Analyst Perspective

Sisense Earns Analytics Digital Innovation Award for 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our

Analyst Perspective

Using Event Data in Manufacturing to Improve Business Processes

Event data can be used to enhance existing processes, but it can also be used to dramatically impact operations, revenue models and the bottom line for manufacturers. Our Benchmark Research shows 95% of manufacturers consider it important to speed th

Analyst Perspective

The Market and Value Index for Collaborative Analytics and Data

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Collaborative Analytics and Data is the distillation of a year o

Analyst Perspective

Vendors Ranked and Rated for Embedded Analytics in Value Index

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Embedded Analytics and Data is the distillation of a year of mar

Analyst Perspective

Amazon is a Vendor of Merit in 2021 Value Index for Analytics and Data

We are happy to share some insights about Amazon QuickSight drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

The Value Index for Vendors Providing Analytics and Data on Mobile Devices

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

ThoughtSpot Earns Merit Ranking in 2021 Value Index

We are happy to share some insights about ThoughtSpot drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Google is a Vendor of Merit in 2021 Value Index for Analytics and Data

We are happy to share some insights about Google Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

TIBCO Rated with Merit in 2021 Value Index in Analytics and Data

We are happy to share some insights about TIBCO Spotfire drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Sisense is Vendor of Merit for Analytics and Data Value Index

We are happy to share some insights about Sisense drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Infor Gets Assurance Rating for Analytics and Data Value Index

We are happy to share some insights about Infor Birst drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

2021 Value Index for Analytics Rates Microsoft with Assurance

We are happy to share some insights about Microsoft Power BI drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Salesforce Tableau has Assurance in 2021 Value Index on Analytics

We are happy to share some insights about Tableau drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

SAS Rated with Assurance in Analytics and Data Value Index

We are happy to share some insights about SAS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

White Paper

Enhance Analytics Performance and Impact in the Cloud

Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud. In fact, almost two-thirds (61%) of participants in our research reported that t

Analyst Perspective

SAP Excels in Value Index for Analytics with its Customer Experience

We are happy to share some insights about SAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Board International Gains Exemplary Vendor Ranking in Value Index

We are happy to share some insights about Board International drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Yellowfin is Innovative Leader in Mobile and Collaborative Analytics

We are happy to share some insights about Yellowfin drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Domo Rated Exemplary and Collaborative Leader in 2021 Value Index on Analytics and Data

We are happy to share some insights about Domo drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

Oracle Earns Innovative Vendor Rating in 2021 Analytics and Data Value Index

We are happy to share some insights about Oracle Analytics Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

White Paper

Optimize Analytical Processing

Apache Spark and massively parallel processing (MPP) analytical databases are designed for different things. The first generation of “big data” architectures relied upon the distributed Hadoop and MapReduce framework for analytical processing. This f

Analyst Perspective

Qlik is Exemplary and Value Index Leader in Customer Experience for 2021 Value Index for Analytics and Data

We are happy to share some insights about Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

TIBCO Information Builders is Named an Innovative Vendor in 2021 Value Index

We are happy to share some insights about Information Builders’ WebFOCUS Business Intelligence and Analytics Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

MicroStrategy Earns Value Index Rating of Exemplary in Analytics and Data

We are happy to share some insights about MicroStrategy drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective

IBM is Exemplary and Leader in Analytics and Data Value Index

We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

White Paper

Supporting Line of Business with an Analytics Continuum

In practical reality, “analytics” comprises many types of analysis, including reporting, visualization, planning, real-time processes, artificial intelligence and machine learning (AI/ML), and natural language processing. The analytics continuum must

Value Index

Embedded Analytics and Data 2021 Value Index

This report evaluates the following vendors that offer products that deliver embedded analytics and business intelligence as we define it: Amazon.com Inc., Board International, Domo, Google LLC, Infor, Information Builders Inc., IBM, Microsoft Corpor

Value Index

Mobile Analytics and Data 2021 Value Index

This report evaluates the following vendors that offer products that deliver analytics and BI as we define it: Amazon.com Inc., Board International, Domo, Infor, Information Builders Inc., IBM, Google LLC, Microsoft Corporation, MicroStrategy, Oracle

Value Index

Analytics and Data 2021 Value Index

This report evaluates the following vendors that offer products that deliver analytics and BI as we define it: Amazon.com Inc., Board International, Domo, Infor, Information Builders Inc., IBM, Google LLC, Microsoft Corporation, MicroStrategy, Oracle

Analyst Perspective

Process Mining: Improve Execution and Operations with Analytics

Process-mining software isn’t exactly new, but it’s also not widely known in the software technology market. The discipline has been around for at least a decade, but is generating more interest these days with both specialist vendors and major enter

Analyst Perspective

2021 Analytics and Data Value Index: Market Observations and Perspective

Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago.

Analyst Perspective

The Value Index for Analytics and Data Classifies and Rates Vendors

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and p

Analyst Perspective

Microsoft Azure: Cloud Computing for Data and Analytics

Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed.

Analyst Perspective

The 2021 Market Agenda for Analytics: Converting Data Into Insights

Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

Analyst Perspective

The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with

Analyst Perspective

How to Take Advantage of AI/ML Today

The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze. Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of

eBook

Boosting Production Quality with Advanced Analytics

Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes and yields. Increasing output without maintaining quality results in higher costs in the form of rewor

Analyst Perspective

Why Collaboration Matters in Analytic Processes

Every organization performing analytics with multiple employees needs to collaborate. They should be collaborating in the analytics process and in communicating the results of those analyses.

Analyst Perspective

Oracle Day by Day earns our 13th Digital Innovation Award for Analytics

Ventana Research has awarded Oracle Day by Day its 2020 Digital Innovation Award for Analytics. This award recognizes the technology vendor that best exemplifies innovation in the application of analytics.

VentanaCast

The Analytics to AI Spectrum

Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana

Analyst Perspective

Evaluating Analytics and BI Software Vendors’ Capabilities

Ventana Research has been evaluating analytics and business intelligence (BI) software for a long time—almost 20 years. Our methodology for these assessments is referred to as a Value Index.

Value Index

Delivering Value with Packaged Analytics

All organizations are becoming data driven today. The key question is how to use your data to improve your bottom line. Organizations need to look beyond the data from a single department and instead combine data from across the organization (and fro

VentanaCast

Modern Analytics in the Digital Age

Modern analytics should be delivered in a way that improves the digital experience and minimizes line-of-business dependence on IT resources. Cloud-based applications enable line-of-business functions to access analytics almost immediately and to acc

Viewpoint

Eliminating Bottlenecks in Analytics

It’s time to rethink analytics processes to minimize or eliminate roadblocks so that organizations can use data to make decisions more easily and more quickly.

Analyst Perspective

Get Your Analytics and Business Intelligence Any Time

For analytics to be effective, they need to be available to line-of-business personnel as needed in their normal course of conducting business, which today means providing rich mobile access to analytics through phones and tablets to support a mobile

White Paper

Cloud-Based Architecture for Data and Analytics

Data and analytic workloads are moving to the cloud. Organizations need a flexible architecture to support hybrid, multi-cloud and on-premises deployments.

Analyst Perspective

Uncovering Trends in Data Governance

Effectively managing data privacy and security is a high-stakes matter.

Analyst Perspective

You Can’t Plan on AI and ML

Artificial intelligence (AI) and machine learning (ML) are all the rage right now.

Analyst Perspective

Data Lakes Meet Data Warehouses

In this analyst perspective, Dave Menninger takes a look at data lakes. He explains the term “data lake,” describes common use cases and shares his views on some of the latest market trends.

Viewpoint

How Changing Data Patterns Are Impacting Analytics

To take advantage of increasing data velocities, organizations must adopt architectures, tools and workflows that support automated and continuous analyses.

White Paper

Empowering the Lines of Business with Packaged Analytics Applications

Packaged analytic applications help line-of-business personnel at all levels of the organization improve the effectiveness of their business operations by providing accessible KPIs, metrics and related analytics to enable better and faster decision-m

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Market Agenda Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.