Establishing PIM as the Foundation for Reaching Consumers
Significant growth in sales and marketing channels over the last decade has led to drastic changes in the software that supports commerce and product information processes. Brands must build products and services with the modern omnichannel experience in mind as consumers seek out and purchase what they want, where they want, resulting in an explosion in consumers engaging via digital commerce. Without a consistent product experience across all channels, customers get frustrated, the shopping experience is negatively impacted and sales fall. Find out what that means for your organization.
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