Ventana_Research_eBook_Improving_Financial_Performance_with_Predictive_Analytics_2019Guide the Assessment Process for a Dedicated Planning Software Approach

Achieving excellence in marketing requires accurate and effective planning that is used consistently across the marketing department. Marketing must work to ensure that investments deliver value for the organization. This is made possible with an investment into dedicated software for budgeting and planning in the marketing department. Building an effective business case for this is best done in a six-step process that provides a path to improved market effectiveness and competitiveness.

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