You have a great product or service, but now your business success lies in your marketing. Content should be the heart of your marketing strategy. Through it, you’ll be able to educate and introduce your audience to new ideas, generate interest into a topic, or establish validation of a problem that businesses should be concerned about solving. Your content should be thought-provoking, inspire change, teach, and provide actionable, next-step recommendations. Content is most valuable as part of a multi-step campaign, and our Research Perspectives are designed to fit into multiple stages within your campaign.

About our Research Perspectives

The Ventana Research Perspective is a content piece that drives interest and consideration about a topic using research and insights drawn from our benchmark research, and from the subject matter experience of our analysts.

We provide a cursory overview, usually two to three pages in length, covering a specific business and/or technology related issue with research facts and best practices that engage the reader. It is a quick read, consumable within 10 to 15 minutes, and cannot go into very great detail. It is the 30,000-foot view, meant to orient someone to begin to think about a topic in a new or different way.

How it works

We work with you to create a Research Perspective specific to your needs and goals. We do the heavy lifting to create a Research Perspective on a mutually agreed upon topic that speaks to your audience using our expertise and only our own market facts. Your organization will have exclusive distribution rights to the Research Perspective we create during the licensed period.

Interested in learning more? See an example below and reach out to our team to see exactly how we can help elevate your marketing and sales efforts.