About our Viewpoints

The Ventana Research Viewpoint is digital content that develops awareness of a specific issue, market development or opportunity using a combination of research and experience of industry analyst. It is a brief, tightly focused discussion, often timely, and authored by the voice of the analyst.

We provide this view of the analyst in two pages in length, it is a very quick read, typically consumable within five minutes, and is meant to call the topic to the attention of buyers and the market. The Viewpoint can provide significant value to your organizations and your campaigns; through it you will be able to:

  • Provide thought leadership through the voice of the analyst on a topic critical for your marketing and sales efforts
  • Generate demand and leads by using it throughout your digital marketing processes
  • Elevate your brand and engage the audience with a thought leader on a topic.

Our Viewpoints that utilize the voice of the industry analyst can help accelerate the knowledge of an organization to recognize and act on market trends. Ventana Research is the only industry analyst firm that generates customized digital content with subject matter expertise and it’s own market research facts.