You have a great product or service, but now your business success lies in your marketing. Content should be the heart of your marketing strategy. Through it, you’ll be able to educate and introduce your audience to new ideas, generate interest into a topic, or establish validation of a problem that businesses should be concerned about solving. Your content should be thought-provoking, inspire change, teach, and provide actionable, next-step recommendations. Content is most valuable as part of a multi-step campaign, and our Viewpoints are designed to fit into multiple stages within your campaign.

About our Viewpoints

The Ventana Research Viewpoint is short, opinion-based content piece that provides an introduction to a topic or problem based on the expertise of our analysts and backed by our independent research.

Written in the voice of the analyst and only two pages in length, our Viewpoints cover a specific business and/or technology related issue that provides an entryway into a larger. It is designed both to create interest and educate readers on best practices and paths to optimal performance.

How it works

We work with you to create a Viewpoint specific to your needs and goals. Created from a mutually agreed upon topic, we do the heavy lifting to create an Viewpoint that speaks to your audience using our expertise and only our own market facts. Your organization will have exclusive distribution rights to the Viewpoint we create during the licensed period.

Interested in learning more? See an example below and reach out to our team to see exactly how we can help elevate your marketing and sales efforts.