Ventana On-Demand

The Challenge

Technology vendors are faced with new challenges and fierce competition each day. For every vendor, gauging the shifting market landscape and optimizing the positioning and messaging of your organization and products with clarity in your differentiation is not an easy job. Elevating your digital innovation and ensuring you are adapting to the always-increasing pace of change can be overwhelming to know which actions to take and which decisions to make.


Fierce Competition


Shifting Market Landscape


Differentiating Message

Ventana On-Demand as a Solution:

Ventana On-Demand (VOD) helps technology vendors understand market trends and maintain their competitive edge. With VOD, you will tap into a dedicated client team that provides guidance based on expertise and experience using the latest market research to build buyer trust. Empower your entire organization with access, assets and guidance from objective industry analysts to identify opportunities to sharpen your market strategy and plans, to your operational execution.


Identify Opportunities


Understand Market Trends


Build Buyer Trust


Gain Objective Guidance

The Ventana Research Difference

Ventana Research believes that because every business is different, our services and world-class client experience need to be flexible and responsive to our clients' needs. That's why, as part of Ventana On-Demand, we provide proactive updates on research and advisory, self-service tools for scheduling and education, a team focused on all aspects of our partnership, and more. Our goal is to help you succeed, and these are some of the ways we do it:



Gain immediate access to full range of advisory and research value in the Ventana On-Demand (VOD) client portal



Provide self-service scheduling and proactive digital advisory from teamwork of our trusted industry analysts



Excellent client experience from dedicated teamwork of account, client, analyst and research teams



Utilize essential analyst and research validation through use of advisory, market assertions, facts, charts and prospect reference calls



Gain purchasing incentives in additional services and gain incremental savings to help maximize value of investment

Helping provide guidance and direction

Ventana On-Demand (VOD) enables technology providers with a comprehensive approach to work with Ventana Research in a high value manner. The service is designed with an exclusive client portal to provide digital self-service access to scheduling industry analysts and immediate access to education and market research that can be immediately accessed, along with the ability to leverage the expertise and experience needed to optimize market strategy and improve operations across the entire organization.



Client Team

Dedicated team of client success, industry analyst and account director assigned to your account, with 24/7 priority concierge service and monthly cadence call.

Advisory Sessions

Receive feedback from analyst on presented topic through video inquiry session, proactive digital advisory or answers to submitted questions. Unlimited client participation.


Client Portal

Exclusive digital access to content for license, online self-service scheduling with industry analysts and secure FileCloud access to client specific documents.


Market Assertions

Exclusive and licensed use of market assertions that provide an industry analyst market projection on an expertise and topic area.


Market Advisory

Analyst presentation to educate on expertise or focus area with intensive Q&A. Unlimited client participation. Service level dependent.


Research Usage

Select or request research chart or fact from our exclusive market research library to use in any of your direct market efforts.


Analyst Perspectives

Use industry analyst authored perspective for your direct sales and marketing efforts to educate and influence buyers and customers.


Community Access

Exclusive client-level access to range of research and education for use in internal planning and decision-making.


Media Support

Use analyst quotes and media references to help educate and validate your position.


Client Incentives

Gain access to exclusive incentives and promotions as a VOD client. Membership has its privileges.


Prospect References

Schedule call with sales prospect with independent and objective analyst to educate the buyer. Service level dependent.


Strategy Session

Engage industry analyst to gain insight on market and align your strategy and products to maximize potential. Service level dependent.

Ready to get started?

Just fill out the form below, and a member of our client success team will reach out to help you get started with Ventana On-Demand.


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