You have a great product or service, but now your business success lies in your marketing. Content should be the heart of your marketing strategy. Through it, you’ll be able to educate and introduce your audience to new ideas, generate interest into a topic, or establish validation of a problem that businesses should be concerned about solving. Your content should be thought-provoking, inspire change, teach, and provide actionable, next-step recommendations. Content is most valuable as part of a multi-step campaign, and our White Papers are designed to fit into multiple stages within your campaign.

About our White Papers

The Ventana Research White Paper is an in-depth, authoritative content piece that provides a deep exploration of a topic using research and insights drawn from our benchmark research, and from the subject matter experience of our analysts.

We provide an intensive exploration, usually 4 to 5 pages in length, covering a specific business and/or technology related issue with research facts and best practices that engage the reader. It is designed both to educate and to explore best practices and paths to optimal performance.

How it works

We work with you to create an White Paper specific to your needs and goals. We do the heavy lifting to create a White Paper on a mutually agreed upon topic that speaks to your audience using our expertise and only our own market facts. Your organization will have exclusive distribution rights to the White Paper we create during the licensed period.

Interested in learning more? See an example below and reach out to our team to see exactly how we can help elevate your marketing and sales efforts.