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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
B2C Subscription Management
Software Provider and Product Assessment
B2C Subscription Management
The era of subscriptions has transformed the way businesses operate and consumers engage with services across
every industry. Enterprises are increasingly adopting both a digital approach to selling as well as offering digital products and services that complement physical products. Customers now have the option to purchase through periodic subscription or consumption-based pricing rather than traditional one-time ownership. Add to this an increasing desire for customers to purchase when, how and where they want—whether via digital commerce, self-service portals or by voice and text—and the landscape looks very different from even just five years ago.
At Ventana Research, we define subscription management broadly to cover all aspects of monetization. This includes flat-fee subscription business models, usage and milestone methods as well as traditional, one-time sales. We assess how providers support all types of industries and sizes of enterprises that may be using self-contained systems or integrating with third-party ERP, billing, digital commerce and custom systems. In addition, we uniquely gauge providers’ ability to collect payments with invoiced transactions and allocate them to originators, royalty holders or other partners and owners of assets. Effective account receivables and cash flow also require dunning and collections capability.