Industry Perspectives

The media and entertainment industry is continuously challenged by the pressures of providing subscribers with engagement and experiences while managing the costs of operations. The balance of services available, be it streaming or gaming, the leveraged integration with subscriber experiences and subscription management needs to continuously improve. While the resilience of services provided is dependent on reliability, consumer confidence and expectations have elevated the desire to provide better digital experiences.

The need for media and entertainment organizations to modernize their digital computing environment requires business and technology investments that innovate and streamline consumer and subscription processes. Ensuring digital effectiveness requires insights into how subscriber and billing processes enable revenue and financial outcomes. Effective digital environments can maximize customer investments, provide the subscriber experiences desired by consumers and optimize engagement through web, social and dedicated gaming platforms. How media and entertainment organizations unify their processes through applications and marketing investments requires analytics and technology that goes beyond traditional digital transformation and consulting approaches. Progress requires experience into gaining the return on the organization’s resources and digital technology investments.