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        Industry Perspectives

        Determining what portfolio of investments best improves outcomes is a continuous challenge for the insurance industry. Utilizing digital technology to effectively engage customers and to provide differentiated services requires the modernization of applications to support policy processes. This modernization is critical to achieve optimal efficiency in digital customer experiences.

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        Topics: Insurance

        Modernizing the digital computing environment within the insurance industry requires business and technology investments that innovate and streamline processes. Ensuring digital effectiveness requires insights into how policy and billing processes can better provide optimal financial and revenue performance. Effective digital environments maximize technology investments and provide the policyholder experiences desired by consumers through direct engagement and agencies. Insurance organizations...

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        Topics: Insurance

        The media and entertainment industry is continuously challenged by the pressures of providing subscribers with engagement and experiences while managing the costs of operations. The balance of services available, be it streaming or gaming, the leveraged integration with subscriber experiences and subscription management needs to continuously improve. While the resilience of services provided is dependent on reliability, consumer confidence and expectations have elevated the desire to provide...

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        Topics: media and entertainment
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        Our Industry Perspective Policy

        • Ventana Research’s Industry Perspectives are fact-based analysis and guidance on a topic or a technology vendor related to the firm’s areas of vertical industry knowledge. Each industry perspective presents the view of Ventana Research using its established subject matter expertise, vertical industry experience and insights from its market research.

          Each is prepared and evaluated in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product and analyst leadership team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Industry Perspective before it is published. If you have any issues with an Industry Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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