Industry Perspectives

Determining what portfolio of investments best improves outcomes is a continuous challenge for the insurance industry. Utilizing digital technology to effectively engage customers and to provide differentiated services requires the modernization of applications to support policy processes. This modernization is critical to achieve optimal efficiency in digital customer experiences.

Modernizing the digital computing environment within the insurance industry requires business and technology investments that innovate and streamline processes. Ensuring digital effectiveness requires insights into how policy and billing processes can better provide optimal financial and revenue performance. Effective digital environments maximize technology investments and provide the policyholder experiences desired by consumers through direct engagement and agencies. Insurance organizations that use applications to unify agent and customer interactions require digital platforms that utilize insights from analytics and data. Ventana Research has identified three key technology trends every insurance organization should consider as part of the path forward to achieve its objectives.

The media and entertainment industry is continuously challenged by the pressures of providing subscribers with engagement and experiences while managing the costs of operations. The balance of services available, be it streaming or gaming, the leveraged integration with subscriber experiences and subscription management needs to continuously improve. While the resilience of services provided is dependent on reliability, consumer confidence and expectations have elevated the desire to provide better digital experiences.