Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing

        Industry Perspectives

        Technology Trends in the Insurance Industry

        Modernizing the digital computing environment within the insurance industry requires business and technology investments that innovate and streamline processes. Ensuring digital effectiveness requires insights into how policy and billing processes can better provide optimal financial and revenue performance. Effective digital environments maximize technology investments and provide the policyholder experiences desired by consumers through direct engagement and agencies. Insurance organizations that use applications to unify agent and customer interactions require digital platforms that utilize insights from analytics and data. Ventana Research has identified three key technology trends every insurance organization should consider as part of the path forward to achieve its objectives.

        VR_Insurance_2022_Coverage_Logo (1)The first highlighted trend is the need to digitally interact with customers in any channel regarding marketing, purchasing and customer service with conversational virtualized agents. Policyholders desire simpler engagement across all interactions from questions to payments to incident claims. Supporting these interactions requires technology that provides digital experiences across mobile applications, devices, and increasingly through other social and communication applications in message or video formats. The technology is now available to enable smarter conversations and support the digital self-service that can address and resolve issues in a more automated and intelligent manner.

        It is essential that the process of filing claims is simple and timely while mitigating the risk of fraud from those looking to take advantage of insurers. The wave of automation to streamline the steps in workflow was not designed for consumers and policyholders, creating continued frustrations and dissatisfaction. Utilizing a more modern generation of automation and workflow technology can more intelligently digitize claim verification to ensure proper processing and payment to policyholder.

        Policyholders prefer to use their mobile devices to digitally engage their insurance provider. The last highlighted trend is the shift toward applications designed to allow customers to manage and engage policies for claims, renewal and payment in a secured digital environment. The customer experience is enhanced by utilizing the mobile device itself to capture photos for claims or using augmented reality to help best assess the process for filing a claim and potential damage incurred.

        VR_2022_Industry_Assertion_Insurance_Digital_Business_9_SquarePossessing and using the right technology and intelligence is necessary to achieve optimal value in customer interactions. Modern technological approaches provide higher levels of efficiency within operational processes that have specific managerial and analytical needs from their internal and policyholder applications. Ensuring differentiated digital and policyholder experiences requires a reexamination of existing approaches that are not designed for retention and cost optimization. By 2025, over one-half of insurance organizations will determine the chaos of digital technology usage requires a rationalization of vendors to ensure operational excellence.

        The insurance industry has a significant opportunity to advance its digital effectiveness, gaining a competitive edge through technology. Organizations should assess the level of digital transformation required to utilize readily available advanced technological approaches to deliver the experiences customers expect for their insurance policies. Our analysis finds that digital business and technology investments must be aligned to effectively support fundamental policyholder and claim processes. Ventana Research recommends that insurance organizations dramatically shift their technology investments to more agile and modern digital and cloud architectures that support the policyholder and a unified claims process approach.

        Ventana Research

        Ventana Research

        Ventana Research, now part of Information Services Group, provides authoritative market research and coverage on the business and IT aspects of the software industry. We distribute research and insights daily through the Ventana Research community, and provide a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Sign up for free community membership to receive email notifications on research and insights.


        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to

        View Policy

        Subscribe to Email Updates

        Market Perspectives Archive

        See All