Industry Perspectives

Determining what portfolio of investments best improves outcomes is a continuous challenge for the insurance industry. Utilizing digital technology to effectively engage customers and to provide differentiated services requires the modernization of applications to support policy processes. This modernization is critical to achieve optimal efficiency in digital customer experiences.

Modernizing the digital computing environment within the insurance industry requires business and technology investments that innovate and streamline processes. Ensuring digital effectiveness requires insights into how policy and billing processes can better provide optimal financial and revenue performance. Effective digital environments maximize technology investments and provide the policyholder experiences desired by consumers through direct engagement and agencies. Insurance organizations that use applications to unify agent and customer interactions require digital platforms that utilize insights from analytics and data. Ventana Research has identified three key technology trends every insurance organization should consider as part of the path forward to achieve its objectives.

The media and entertainment industry is continuously challenged by the pressures of providing subscribers with engagement and experiences while managing the costs of operations. The balance of services available, be it streaming or gaming, the leveraged integration with subscriber experiences and subscription management needs to continuously improve. While the resilience of services provided is dependent on reliability, consumer confidence and expectations have elevated the desire to provide better digital experiences.

The need for media and entertainment organizations to modernize their digital computing environment requires business and technology investments that innovate and streamline consumer and subscription processes. Ensuring digital effectiveness requires insights into how subscriber and billing processes enable revenue and financial outcomes. Effective digital environments can maximize customer investments, provide the subscriber experiences desired by consumers and optimize engagement through web, social and dedicated gaming platforms. How media and entertainment organizations unify their processes through applications and marketing investments requires analytics and technology that goes beyond traditional digital transformation and consulting approaches. Progress requires experience into gaining the return on the organization’s resources and digital technology investments.

The healthcare industry is continuously challenged by the pressure of providing patient care and treatments while balancing the cost of operations. The challenge in healthcare is the availability in providing patient services in hospital networks with acceptable rate structures to insurance companies. While the resilience of healthcare is dependent on doctors and nurses, the confidence and expectations of more knowledgeable patients has elevated the need to provide better experiences.

The need for healthcare organizations to modernize their digital computing environment requires business and technology investments that can innovate and streamline patient and operations processes. Ensuring digital effectiveness requires insights into how medical facilities provide the best possible care through diagnosis and treatment. Modernizing digital environments that impact patient and billing experiences is essential for desired financial and operational outcomes. How a healthcare organization unifies its processes across medical services through its applications and for its workforce requires data science and analytics and is one part of the essential path forward to achieve its objectives.

The need for retail organizations to modernize their digital computing environment requires technology investments that innovate and streamline business processes. Ensuring digital effectiveness requires customer experiences that are engaging throughout the entire customer journey and convert to greatest potential. Modernizing the digital business and technology environment in a way that impacts commerce and product experience is essential for the supply chain and resulting revenue. To unify its processes and promote workforce readiness, retail organizations should enrich their applications with personalized agent and customer service interactions and utilize human capital management (HCM) systems to ensure that the needs of every employee are met.

The retail industry is continuously challenged by the availability of inventory necessary to meet consumer demand and the need to achieve a high level of customer satisfaction across any location or channel. Ensuring the resilience of the supply chain is necessary to have confidence in the retail process, but this requires that business trends and requirements for successful outcomes are considered and acted upon. For retail organizations, a steady focus on digital innovation that moves beyond transformation to modernization is necessary. Ventana Research has identified three key business trends retail industry professionals should address to achieve excellence in business processes and readiness.

The need for manufacturing organizations to modernize their digital computing environment requires business and technology investments that innovate and streamline distribution and supply chain processes. Providing products and experiences that meet customers’ needs is the most impactful revenue driver possible for wholesale, distribution channels and retailers. Optimizing supply chain and supplier relationships can enable a more efficient and cost-effective manufacturing processes that is digitally effective and provides the most sustainable efforts to support environmental social governance (ESG). Ventana Research has identified three key technology trends every manufacturing organization should address to unify its customer and product processes across the supply chain and digital commerce experiences through its applications.

The manufacturing industry is continuously challenged by supply chain and demand indicators that impact the revenue pressures and resilience every business desires. Gaining confidence in the continuity of manufacturing processes requires that business trends and requirements for successful outcomes be considered and acted upon. For manufacturing organizations, a steady focus on digital innovation that moves beyond transformation to modernization is necessary to meet customer and demand chain requirements. Ventana Research has identified three key business trends every manufacturing organization should address to achieve excellence in business processes and workforce readiness with products and suppliers.

The financial services industry has ample opportunity to innovate and transform how it operates through technology that adapts to its specific requirements. The advent of cloud computing is just a small step toward digital advancement that delivers necessary automation and business intelligence. The introduction of newer leadership roles like chief digital or chief innovation officers have helped increase prioritization of technology investments that truly enrich – and not just optimize – existing processes. At Ventana Research, we see three key trends taking shape that can transform the financial services industry.

The financial services industry is continuously challenged by economic indicators that impact the global environment and the necessary resilience every business desires. Gaining confidence in business continuity capabilities requires that business trends and requirements for successful outcomes are considered and acted upon. For financial services organizations, a steady focus on digital innovation and transformation is necessary to meet consumer and business demands, enabling the path to excellence in business processes and workforce readiness. Ventana Research has identified three key business trends every financial services group should address.