Benchmark Research

From research guided by our team of leading industry experts, Ventana Research develops industry benchmarks as indicators of an organization’s maturity and guides them through key steps for improvement. Ventana Research has completed more than 120 research benchmarks that reach across organizational areas over ten thousand organizations. As a result, these benchmarks can be used as both guide and framework to provide you our benchmarkingassessment and education services. Our benchmark research examines the intersection of organizational functions from a business and technology perspective in finance, operations, customer, HR, sales and IT areas to identify points of friction and challenges in utilizing information and technology to manage performance.

To ensure a balanced and unbiased set of benchmark findings, the research universe consists of both the extensive Ventana Research community and social media channels and the broad reach of the company’s media partner network to millions of business and IT professionals. All our research provides in-depth analysis by size of organization and vertical industry. These benchmarks are a tool for understanding how your organization compares to market competitors and what needs to change.

For more information on how to purchase and use Ventana Research Benchmark Research in your organization, please contact us.

Benchmark Research Program Status (as of 10/21/2016)
An overview of our new benchmark research in analysis, collection or design.

In Design

  • Data Preparation

In Collection 

  • Workforce Optimization 2016 
  • Next-Generation Compensation Management 
  • Next Generation Product Information Management
  • Workforce Management for Human Capital Management

In Analysis

  • Next Generation Enterprise Resource Planning
  • Internet of Things/Operational Intelligence
  • Next-Generation Sales Analytics  

* Interested in purchasing, services or sponsorship related to research?
Contact clientservices@ventanaresearch.com

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Agent Desktop

In today’s competitive environment, providing the best possible customer experience should be a top priority. The real challenge lies in providing every agent with a unified view of customer data. If an agent has to scour multiple sources of data to

Big Data Analytics

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren’t sure precisely what big-data a

Big Data Integration

Tools for big-data integration must be able to work with a range of underlying architectures and data technologies that were assessed including data appliances, flat files, Hadoop and in-memory computing as well as conventional database technologies

Business Analytics in Education

The education Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the d

Consumer Goods Analytics

The Consumer Goods Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but

Contact Center Analytics

Organizations are maturing slowlY because their focus too often is on traditional cost-related metrics and they pay too little attention to effectiveness measures that involve aspects of customer satisfaction. Nearly three-fourths of organizations (7

Customer Contact Center

This research helps contact centers better understand how to improve their efforts. It will enable them to determine how to align their organization's people, processes, information and technology to improve contact centers and the interactions with

Customer Experience Management

This research helps executives and managers better understand how to improve their customer experience management efforts. It will enable them to determine how to align their organization’s people, processes, information and technology to improve cus

Customer Feedback Management

The most objective way of understanding the customer experience is by collecting and analyzing feedback. The output from such analysis can be used to improve interaction-handling processes, training of individuals who handle interactions, marketing and sales campaigns, customer retention strategies, and systems used to support interaction-handling.

Data and Analytics in the Cloud

Cloud computing is a major technology innovation. Many companies already use the cloud for business functions such as customer service, sales, marketing, finance and human resources. Analytics and BI, however, have not migrated to the cloud as quickl

Finance Analytics

Organizations are maturing slowly, the research found, because the focus is  on traditional finance-related metrics and too little attention is paid to new, more advanced techniques such as predictive analytics and employing leading indicators (35%),

Governance, Risk and Compliance

Governance is essential to the management of a corporation. Without it there can be no reliable way to guide the actions of individuals to align them to corporate objectives and requirements. Risk, for its part, comes in many forms, including interna

Government Analytics

The Government Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the

Healthcare Analytics

The Healthcare Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the

Human Capital Analytics

The drive to connect employee performance and business success is leading organizations to apply analytics to a broad range of human capital management processes, including return on human capital investment, employee lifecycle management, recruitmen

Information Optimization

Organizations need access to timely, accurate information to effectively make decisions,compete, and prosper. But doing this remains more art than science. Accommodating to this situation – being able to act faster and smarter relying on fewer human

Insurance Analytics

The Insurance Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the d

Internet of Things

The Internet of Things (IoT) involves a new digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This innovation means that virtually any device can generate and transmit data about its operation

IT Analytics

Users in nearly two-thirds of all organizations spend most of their time in unproductive chores that precede analyzing their data: preparing it for analysis (29%), reviewing it for quality and consistency (23%) and waiting for it (13%). And before th

Location Analytics

Location Analytics is defined as the integration, access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition, using this technology can add value

Long Range Planning

Dedicated planning software has existed in relatively sophisticated forms for more than a decade. Yet our research shows that almost half of all large global companies prepare plans and budgets in time-consuming primarily using spreadsheets. Spreadsh

Manufacturing Analytics

The Manufacturing Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but t

Marketing Analytics

There isn't an aspect of business today in which people don't claim they use analytics to generate information, typically in the form of metrics and key indicators. But there is much confusion about their usefulness and value to the business and abou

Next-Generation Business Planning

Today, budgeting and operational planning effrots are typically only loosely connected. In contrast, Next-Generation Business Planning closely integrates unit-level operational plans with financial planning. Relying on information technology, it enab

Next Generation Contact Center in the Cloud

Consumers have changed the ways in which they expect to engage with companies. While long-established channels such as the telephone, email and company websites are still the most used, many consumers now prefer to use text messages, online chat, soc

Next Generation Customer Analytics

Customer expectations have extended beyond traditional channels, opening up to include website inquiries, social channels, text messages, instant messages and video applications. As customer contact and communications channels continue to expand, bus

Next Generation Customer Engagement

In the past, companies engaged with their customers by meeting with them face-to-face, speaking with them on the telephone or mailing written documents. Engagement was largely reactive, with the marketing department primarily providing most of the ou

Next Generation Finance Analytics

Software vendors have begun to introduce new, more advanced analytic applications that are more accessible and no longer require a trained statistician. This next-generation of finance analytics capabilities may make it possible to access and analyze

Next Generation Human Resources Management Systems

The changes in HRMSs and other human capital management systems and the introduction of new technologies are facilitating an evolution of HR processes. Key focus points of this research will be to examine the changing role of the HRMS in organization

Next Generation Learning

Learning management is increasingly vital to businesses for training, compliance, onboarding and performance management. The new research examined the impact of and interest in six next-generation technological advancements on business use of learnin

Next Generation of ERP

In manufacturing and distribution, ERP also can manage inventory and logistics. Some companies use it to handle human resources functions like tracking employees, payroll and related costs. Now, however, ERP systems have begun to change, facilitated

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and di

Next Generation Sales Analytics

Analytics applied to sales data can deliver significant value to sales organizations. It can help them reach quotas, forecast more accurately and make better decisions about activities and strategy. However, selecting the right tools for analytics ca

Next Generation Workforce Management

As workforce management needs have increased along with cost pressures and global management complexities, effective workforce management software has grown in strategic importance as an operations tool that can be used to control labor costs, minimi

Next Generation Workforce Optimization

To remain competitive in today's market, companies need happy customers. The quality of customer experience is dependent on the agent who handles interactions. Our recent research shows that organizations are actively deploying new channels of intera

Office of Finance

“Finance transformation” refers to a longstanding objective: shifting the focus of CFOs and finance departments from transaction processing to more strategic, higher-value functions. Our research confirms that most executives want their finance depar

Optimizing Payroll Management

Payroll management has traditionally been in a domain of its own, occupied solely with ensuring correct and timely payment along with compliance with relevant regulations. As a narrowly focused and transaction-oriented process, payroll management has

Product and Service Analytics

Nearly two-thirds said it is very important to make it simpler to provide analytics and metrics, and half said they can significantly improve their use of them. In addition, half are not satisfied with the process currently used to create analytics,

Product Information Management

Organizations need to address limitations in the ways they manage product information, including related attributes and content that describes the products. New types and sources of data often introduce new and inconsistent ways in which products, ma

Recurring Revenue

The term "recurring revenue" refers to models for selling and billing typically based on a combination of initial fees and periodic charges. In recent years, it has gained popularity in a variety of industries.

Retail Analytics

The Retail Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the data

Sales Analytics

There isn't an aspect of business today in which people don't claim they use analytics to generate information, typically in the form of metrics and key indicators. But there is much confusion about their usefulness and value to the business and sale

Sales Compensation Management

To maximize their effectiveness across the enterprise, from top management through finance and operations to the sales representatives on the front line, sales organizations must integrate their people and processes tightly with all available informa

Services Analytics

The Services Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the da

Small and Mid-size Business Analytics

Maturation requires a balanced focus on people, process, information and technology; the research found issues in each category and also concerns about progress in addressing them. Thus, small and mid-sized businesses are maturing only slowly in thei

Supply Chain Analytics

There isn't an aspect of business today in which people don't claim they use analytics to generate information, typically in the form of metrics and key indicators. But there is much confusion about their usefulness and value to the business and abou

Supply Chain Business Intelligence

How good is your supply chain business intelligence (BI)?  Are you getting the right information you need to do your job?  If not, why not?  Do you have the right technology to get the answers that will help you improve business performance?  How do

Technology Analytics

The Technology Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics, but the

Telecommunications Analytics

The Telecommunications Analytics benchmark research webinar offers fresh research-based information on these companies' attitudes toward business analytics. The research findings confirm that business and IT organizations use a variety of analytics,

Total Compensation Management

Compensation management is a key activity for supporting all workers and talent management processes. Determining and providing the appropriate compensation for each person, whether it involves base pay, merit pay or variable pay and incentives or bo

Workforce Analytics

Our Maturity Index analysis places only 12 percent of organizations at the highest Innovative level of maturity. The research shows that overall businesses tend to rely on traditional cost- and budget-related metrics and use spreadsheets heavily.