Creating a framework for effectively handling digital customer interactions

Our expertise comes from our unique research and decades of experience not found anywhere else in the industry. It can help you make Digital Experience Platforms and the processes around them impactful to your organization. Consider these insights as you look to assess and improve your customer support efforts.

Definition

Digital experience platforms are tools used by marketers and service teams to create and track customer interactions that primarily occur through new, digital contact channels.

Research Fact

Digital customer contact channels are increasing in popularity and usage, with web portals, mobile apps and social media beginning to rival voice calls.

Best Practice

Organizations should think about how consolidating their marketing communications applications into a digital experience platform can improve operations and potentially rein in costs.

 


Our guidance on Digital Experience Platforms provides advice on how to embrace technology effectively. If you are ready to learn more on how we can help your efforts in DXPs, check out our research below or reach out to us directly, and get started on your journey to excellence.

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