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The Importance of Data
In today’s competitive business environment, enterprises must effectively harness and maximize the power of data and artificial intelligence (AI) to be successful. To do so, companies need a powerful data stack that takes data from a state of chaos and turns it into a strategic advantage.
The opportunity to capitalize on enterprise data is a priority for data leaders. Our research finds that data and AI efforts are most often applied to customer-facing activities. The results of those efforts are impressive, with more than 8 in 10 (84%) experiencing some positive outcomes from their AI efforts to date. The top AI-enabled application areas are analytics and customer relationship management, and more than one quarter of enterprises also have AI-enabled supply chain management, ERP, human capital management and sales performance management.