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Creating a Hospitality Information Supply Chain

Information clearly has value. In the hospitality industry, having the right information accessible to the right people at the right time delivers a competitive advantage, increases operational efficiencies and improves communications, among other benefits. Yet those in hospitality struggle with the analytical systems and processes they rely on to use information optimally.

Enterprise systems originally were designed to record the operational and financial data of an organization. Each system—such as finance, CRM and HR—stood on its own. Analytical systems were added separately from the operational systems for two reasons: to minimize the impact on the performance of the operations and to provide a place to combine information from multiple operational systems.


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About the Author

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David Menninger

SVP and Research Director
Ventana Research

David Menninger is responsible for the overall direction of research on data and analytics technologies at Ventana Research. He covers major areas including artificial learning and machine learning, big data, business intelligence, collaboration, data science and information management along with the additional specific research categories including blockchain, data governance, data lakes, data preparation, embedded analytics, natural language processing (NLP) and IoT.