Information clearly has value. In the hospitality industry, having the right information accessible to the right people at the right time delivers a competitive advantage, increases operational efficiencies and improves communications, among other benefits. Yet those in hospitality struggle with the analytical systems and processes they rely on to use information optimally.
Enterprise systems originally were designed to record the operational and financial data of an organization. Each system—such as finance, CRM and HR—stood on its own. Analytical systems were added separately from the operational systems for two reasons: to minimize the impact on the performance of the operations and to provide a place to combine information from multiple operational systems.
