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Building High-Quality and Complete Product Information:

Using Best Practices and Technology Investments to Optimize Product Value

A New Generation of PIM for Business

Product Information Management (PIM) is a set of business practices focused on managing product information so that it meets the overall needs of the entire organization, from the supply chain to commerce and customers. PIM is also a category of dedicated applications that support product processes as well as the departments that contribute to and use product information for their business needs. Our PIM benchmark research finds that only 16% of organizations fully trust their product information processes, which makes this issue an urgent business priority.

Significant growth in distribution channels, marketing and sales as well as merger and acquisition (M&A) activity over the last decade has led to drastic changes in the software that supports product information processes. This activity has resulted in an increasingly large portfolio of products that have become more data- and IT- focused, in many cases part of a larger master data management (MDM) group of products that reduce the focus on business and customer needs. At the same time, front-office and customer-facing systems have undergone a transformation of their own, resulting in new cloud-based applications that are much easier to adopt, deploy and use.


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