Ventana Research 2015 Research Agenda


Ventana Research has announced the 2015 Planned Research Agenda. Our analysts focused the agenda around each core research practice to help you build the foundation for your business strategy. Through evaluation of new tools and technologies, our research provides actionable information to help you identify opportunities for improved efficiency, increase customer retention and gain competitive advantage.

2015 Research Agendas

 
Ventana Research's guidance on Business Analytics examines how big data and analytics drives competitive advantage while the new generation of technology changes the way analytics are shared and acted upon. This year's research agenda for will focus on:
  • Leveraging business technology innovations for value  
  • Communicate value of analytics in organization   
  • Use analytical best practices across business and IT
 

Customer Technology (Download the full agenda)
 
Ventana Research's guidance on Customer Technology provides insight into improving the customer facing activities to exceed customer expectations. This year's research agenda for customer technology will focus on:
  • Optimize the customer experience across all touch points
  • Improve the effectiveness of interactions through innovative technology
  • Innovating the next generation of customer self-service
 

 

Office of Finance (Download the full agenda)

Ventana Research's guidance on business and finance effectiveness provides advice on how information technology helps address today's key operating issues. This year's research agenda for the office of finance will focus on:
  • Applying financial management for consistently better results
  • Executing core business processes more effectively
  • Implementing change


Human Capital Management (Download the full agenda)

 
Ventana Research's guidance on human capital management provides practical advice on how to utilize talent across the entire workforce by using technology to dramatically improve time and business value. This year's research agenda for human capital management will focus on:
  • Optimizing recruiting and retention efforts through technology
  • Applications unifying across human capital management
  • Understand how new technologies can benefit the business
 

 

Business of Sales and Marketing (Download the full agenda)

 
Ventana Research's guidance to sales and marketing includes practical advice for improving the social collaboration and potential of sales and marketing to meet quotas and deliver the best possible experience. This year's research agenda for sales and marketing will focus on:
  • Maximizing sales execution through innovative applications and technology
  • Examine new applications focused on increasing sales and marketing execution
  • Embrace new best practices that bring faster time to value
 
Ventana Research's guidance on big data and information optimization provides insights on the use of big data to drive competitive advantage along with new methods used to access and integrate information. This year's research agenda for big data and information optimization will focus on:
  • Develop information competencies to embrace big data effectively
  • Establish information optimization processes that use big data
  • Use big data best practices across business and IT 
  

Ventana Research's guidance on Business Technology Innovations examines how technology can be applied to engage business executive to employees across an organization in an efficient and effective manner. This years research agenda for business technology innovation will focus on:

  • Business Analytics is ticket to success
  • Big Data is a new platform
  • Business collaboration is social revolution
  • Cloud Computing is new software service utility
  • Mobile is new platform
  • Wearable Technology introduces new workforce engagement and optimization

See the full list of planned research now.  


 

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