Ventana Research 2014 Research Agenda


Ventana Research has announced the 2014 Planned Research Agenda. Our analysts focused the agenda around each core research practice to help you build the foundation for your business strategy. Through evaluation of new tools and technologies, our research provides actionable information to help you identify opportunities for improved efficiency, increase customer retention and gain competitive advantage.

2014 Research Agendas

 
Ventana Research's guidance on Business Analytics examines how big data and analytics drives competitive advantage while the new generation of technology changes the way analytics are shared and acted upon. This year's research agenda for will focus on:
  • Answering the four W's (What, So What, Now What, Then What)
  • Embracing next generation technology for business analytics
  • Using analytical best practices across business and IT
 

Customer and Contact Management (Download the full agenda)
 
Ventana Research's guidance on Customer and Contact Management provides insight into improving the customer facing activities to exceed customer expectations. This year's research agenda for customer and contact management will focus on:
  • Optimizing the customer experience across all touch points
  • Improving the effectiveness of interactions by adopting innovative technology
  • Innovating the next generation of customer self-service
 

 

Office of Finance (Download the full agenda)

Ventana Research's guidance on business and finance effectiveness provides advice on how information technology helps address today's key operating issues. This year's research agenda for the office of finance will focus on:
  • Applying financial management to achieve consistently better results
  • Executing core business processes more effectively
  • Implementing change


Human Capital Management (Download the full agenda)

 
Ventana Research's guidance on human capital management provides practical advice on how to utilize talent across the entire workforce by using technology to dramatically improve time and business value. This year's research agenda for human capital management will focus on:
  • Transforming the workforce with mobile and social collaboration
  • Optimizing managers and workers activities through technology
  • Implementing change in human capital management 
 

 

Business of Sales and Marketing (Download the full agenda)

 
Ventana Research's guidance to sales and marketing includes practical advice for improving the social collaboration and potential of sales and marketing to meet quotas and deliver the best possible experience. This year's research agenda for sales and marketing will focus on:
  • Maximizing the results of sales through new business technology
  • Adopting dedicated applications to increase sales and marketing effectiveness
  • Using new best practices to maximize use of sales and marketing team 
 
Ventana Research's guidance on big data and information optimization provides insights on the use of big data to drive competitive advantage along with new methods used to access and integrate information. This year's research agenda for big data and information optimization will focus on:
  • Establishing information competencies to support big data effectively
  • Embracing big data to optimizeuse of information for entire enterprise
  • Using technology best practices across business and IT 
  

Ventana Research's guidance on Business Technology Innovations examines how technology can be applied to engage business executive to employees across an organization in an efficient and effective manner. This years research agenda for business technology innovation will focus on:

  • Establishing the information competencies to support big data effectively
  • Embracing big data to optimize use of information for entire enterprise
  • Using technology practices across business and IT

See the full list of planned research now.  


 

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