Research Perspective

To keep reading or download the pdf

Fill out the Form


Read Time:

6 min.


Font Size:


Font Weight:

Marketing Consumer Products Effectively with PIM

Making Product Experiences a Marketing Priority

PIM for Marketers

Consumer goods organizations have yet to grasp fully the value of managing product information efficiently across marketing for all business channels. Utilization of effective product information is critical; consumer goods organizations must be able to use information to provide a comprehensive experience in order to maximize their value.

Our research makes clear that planning and discipline in managing product information can improve marketing’s effectiveness and deliver increased value. Our research finds one-fifth of organizations indicating that marketing has been given responsibility for managing and leading product-centric operations and processes.


Fill out the form to continue reading