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        Research Perspective

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        Utilizing Data and Location to Optimize Real Estate

        Utilize Technology and Best Practices to Meet Customer Expectations

        Starting with Geocoding

        The process of geocoding increases the quality of real estate information no matter if residential or commercial by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding, operational risk increases, business cycles are wasted, customer satisfaction declines and the likelihood of decisions that could be flawed increases.

        Real estate organizations should plan the implementation of enterprise geocoding carefully. To begin, identify how it can help improve your processes. Identify the range of geographies you need to cover, domestically and, if your business functions are based on territory of responsibility. Also determine the categories of your real estate and location data to which enterprise geocoding must be applied. At a minimum this will include customer, location, proximity, roads, assets and other trip data.

         
         

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