Key Insights for Gaining Strategic AdvantageFive_Requirements_for_External_Data

External data is valuable to the automotive industry. It can enrich the internal data that is collected and analyzed about customers, suppliers and distributors. Planning and operations teams can benchmark an organization’s financial or operational performance. And it can supplement machine learning (ML) and analytics to produce more accurate models.  

Our ML research shows that those organizations using external data are more likely to realize a variety of benefits. To more accurately predict customer purchases and make better informed business decisions, the automotive industry can bolster existing customer data with market research, demographic data and online behavior, as well as data on technological and sustainability advances, environmental conditions and legal considerations.

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