About this Ventana Research Self-Assessment

Driven by changing business models, organizations are recognizing the value of taking a more comprehensive approach to managing all sources of revenue, instead of just direct sales. Revenue operations is emerging as an important component that provides the processes, metrics and reporting to ensure alignment across all the teams involved in an organization’s focus on customer retention, expansion and new sales. To support these efforts, organizations are looking to new tools and platforms that enable a complete view of revenue operations, from lead to close, onboarding, renewal and expansion as part of the ongoing customer journey.

This self-assessment examines your use of tools and applications and the processes in place within your organization to identify and deploy improvements in revenue operations technology. Please answer the 11 questions below and you will instantly receive customized feedback and dynamic insights to help you improve your organization.

(Note: A response is required for all questions marked with a red asterisk.)


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