About this Ventana Research Self-Assessment

Profitable pricing has always been a critical factor for business success. Over the years, organizations have developed different strategies to establish prices for their products and services depending on previous practices, the structure of the business model and the degree of competitiveness in the market. Pricing strategies are important because they leverage tremendous impact on the bottom line: the ability to add incremental revenue with no associated costs directly adds to profits. A company’s ability to successfully execute its pricing strategy depends heavily on the connection between its sales organization and the information and systems that maximize effectiveness by providing context for pricing decisions. The robustness of that connection between pricing and selling has never been more important.

This self-assessment examines your organization's readiness to take action in the current environment. Please answer the 12 questions below and you will instantly receive customized feedback and dynamic insights to help you improve your organization.

(Note: A response is required for all questions marked with a red asterisk.)


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