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Digitize Pricing to Optimize Revenue and Margin

Intelligently Manage to Key Performance Indicators

Price Smarter and Faster

Pricing is an ongoing source of anxiety for organizations because pricing decisions have a direct impact on sales volumes, revenue and profitability. Over the years, a variety of strategies have been in place to establish prices for products, depending on custom, the nature of a particular business and the degree of competitiveness in the market. Recently, the process has become more complex for companies that offer subscription- and usage-based services.

Organizations have found success in taking a data-driven approach to the process, as software has put modern microeconomic theory to practical use by enabling companies to optimize revenues and margin through more intelligent pricing. The importance of using software to manage pricing intelligently and with agility will increase in an era where twoto-three percent annual increases in price inflation become common. Ventana Research asserts that by 2024, 1 in 10 organizations will deploy a dedicated pricing optimization application to analyze, create and operationalize optimized pricing to reduce leakage and maximize revenues.


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