The Importance of MDM
Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or service. Preparing product quotes requires accurate part numbers and bills of materials. Deter- mining customer profitability requires accu- rate householding information or organiza- tional hierarchies. Yet despite the obvious importance of having accurate data, our research shows that fewer than one-quarter (22%) of organizations are very confident in the quality of their data.