Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Viewpoint

        To keep reading or download the pdf

        Fill out the Form

         

        Read Time:

        4 min.

         

        Font Size:

         

        Font Weight:

        The Digital Potential of Data Intelligence in Retail 

        The digital age of data has dramatically transformed organizations by providing the insights that are necessary to confidently make decisions and take action. When applied, this is commonly referred to as Data Intelligence, and it comprises all types of data, from customers, purchases and consumers and from all sources including physical and digital activity aligned to a specific identity, which can then be linked to specific interactions. This digital resource can be used across marketing, merchandising and retail operations, as well as across other departments, to optimize the retailer’s plans and execution.

        The extreme pressure on retailers to generate the necessary outcomes—whether from digital or physical advertising and merchandising investments—has created new opportunities for performance growth. For retail leaders, the value of data intelligence is in its ability to more directly align data and insights to processes like choosing store locations, optimizing in-person experiences within those locations to increase engagement, or addressing the business priorities of curating audiences and targeting interactions, all leading to optimal consumer experiences and growth of revenue.

         
         

        Fill out the form to continue reading

        About the Author

        profile_vr_mark_smith_circle_732x732

        Mark Smith

        CEO and Chief Research Officer
        Ventana Research

        Mark Smith is the CEO and Chief Research Officer of Ventana Research and drives the company’s global research agenda. Mark is an expert in enterprise software and business technology innovations including the business areas of customer experience, sales and marketing. Mark covers the digital technology innovation areas of artificial intelligence, business analytics, big data, bots and natural language processing, collaboration, Internet of Things, mobile technology and wearable computing.