All organizations strive to gain operational efficiency and competitive advantage using data and analytics. The combination of cloud computing and advanced analytics has lowered the cost of storing and processing large volumes of data with a view to identifying new business opportunities and responding to competitive threats.
Accumulating large volumes of data is a starting point, but the accumulation itself does not directly translate into intelligent decision-making. To do so, organizations must ensure that the right people have quick and easy access to the data required to make informed business decisions. This data must be pertinent, accurate and reliable, and should be ingested, integrated, prepared and processed at a high speed to facilitate decisive and accelerated decision-making.
