The drive to move communications tools into the cloud was not supposed to create more silos, but unfortunately the division between internally focused business communications tools like phone and chat (Unified Communications as a Service, or “UCaaS”) and contact center solutions (Contact Center as a Service, or “CCaaS”) did just that. Many organizations maintain two separate but co-existing cloud platforms with overlapping functionality and users.
Why Unifying UCaaS and CCaaS Makes Sense
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VP and Research Director
Keith Dawson is responsible for Customer Experience (CX) research, covering technology that facilitates engagement to optimize customer-facing processes. His focus areas include agent management, contact center and voice of the customer, along with technology in marketing, sales, field service and applications such as digital commerce and subscription management. Keith’s specialization is in natural language speech tools and the wide array of customer analytics.