Streaming data will be transformative to the future of financial services organizations. It can provide the critical, timely information needed to deliver world-class customer service, detect and prevent fraud, tie together disparate legacy systems or power new services and sources of revenue. In the past, most financial services systems had a transaction-oriented approach; each interaction with a customer was a single transaction or interaction (for example, a bank deposit). Today, financial services organizations—and all organizations—need to understand the entirety of current and historical interactions with a customer to meet their expectations. In addition to a deposit or loan transaction with a core operational system, the complete picture might include mobile banking, website interactions, calls to customer service and social media posts about your products or services.
Improve Financial Services with Event Stream Data
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About the Author
SVP and Research Director
David Menninger is responsible for the overall direction of research on data and analytics technologies at Ventana Research. He covers major areas including artificial learning and machine learning, big data, business intelligence, collaboration, data science and information management along with the additional specific research categories including blockchain, data governance, data lakes, data preparation, embedded analytics, natural language processing (NLP) and IoT.