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The Need for Profitability Management

How Today's Technology Can Make the Difference

Ventana_Research_VentanaCast_The_Need_for_Profitability_Management-thumbA company's true economic costs are broader than just accounting costs, because accounting metrics are designed for financial management, not operational management.

Being able to determine a company's true economic costs is one of the values of profitability management and analytics-driven business discipline designed to help organizations maximize market share and profitability. Watch and listen to Robert Kugel to learn more!

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Robert Kugel

SVP & Research Director of Office of Finance
Ventana Research

Robert Kugel is responsible for the Office of Finance and business research, focusing on the intersection of information technology with the finance organization and business. His research agenda includes the application of IT to finance and business process optimization, looking particularly at ERP and continuous accounting, financial performance management, predictive planning, price and revenue management, revenue and lease accounting and robotic finance.