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        Streamline Subscriber Experiences

        Embrace Automation in Subscriptions to Streamline Processes

         
        Streamline Subscriber Experiences

        The subscription and supporting business model has been around for a long time, think newspapers and magazines, but in the current digital age, it has grown significantly in importance, and from our research, for many consumers, is the preferred method of buying for many of today’s products and services.

        As many organizations already have investments in ERP and CRM systems where subscriber and subscriptions are centrally managed, it is of vital importance that this information is synchronized so that both are up to date.

        Watch and listen to Stephen Hurrell to learn more!

         

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        Stephen Hurrell

        VP and Research Director
        Ventana Research

        Stephen Hurrell is responsible for the overall research direction for the Office of Sales at Ventana Research, including the areas of digital commerce, price and revenue management, product information management, sales enablement, sales performance management and subscription management. His focus areas include product and CS leadership, data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms.