The concept of Revenue Management represents significant change in how organizations manage the operations and performance of revenue—across EVERY channel, direct and indirect, physical and digital, commerce and subscriptions. Revenue Management can—and should—unify sales efforts under common leadership. As enterprises have adopted and expanded into digital, they’ve had to think beyond the old models. Direct sales efforts, primarily to new business, can no longer be the primary and solitary source of growth and success. Organizations must focus on all channels and types of revenue in order to thrive, and all channels need to be managed jointly and effectively.
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