Making Subscriptions Work for the Long Term
Subscription was once the Next Big Thing in business. But now, e-commerce and subscription/usage business models are simply the way that customers—and organizations—want to conduct business. Therefore, platforms and applications now need more than just the capability to manage subscriptions. They need to address the overall economics of business, and this is true regardless of whether an organization’s sales are predominately B2C, B2B or mixed.
For organizations wishing to integrate subscription applications into the customer experience (CX), the economics of the subscription market itself will dictate the approach needed to build a sustainable business model. Long-term thinking is key.