An Executive Perspective

What is Sales Performance Management (SPM) and why is it important? What are important planning capabilities for SPM applications?

Stephen Hurrell sheds light on the need and importance of Sales Performance Management.

Read the Q&A.

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Stephen Hurrell

Director of Research, Office of Revenue
Ventana Research, Now Part of ISG

Stephen Hurrell leads the Office of Revenue software research and advisory expertise at Ventana Research, now part of ISG. His topics of coverage include digital commerce, partner management, revenue management, sales engagement, revenue performance management and subscription management.